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| Credit: DAZN |
Press Release: By DAZN – NEW YORK I September
26, 2019: DAZN’s fall campaign in the U.S. – It’s Fight Season on DAZN – has
landed. Further differentiating itself from others in the sport of boxing, the
sports streaming platform’s new campaign pivots from the more traditional,
one-off event promotion to instead highlight DAZN’s entire fall fight season
that will feature boxing’s biggest matchups. As the only place to watch
Gennadiy “GGG” Golovkin back in title contention on Oct. 5, Canelo Alvarez jump
up two weight classes in a championship clash on Nov. 2, and the
highly-anticipated rematch between Andy Ruiz and Anthony Joshua on Dec. 7, DAZN
has amassed one of the best schedules in boxing history.
DAZN’s new campaign features highlight reels of each of these
four superstars juxtaposed against an evocative track titled
“The Impossible Dream,” eliciting the wide range of emotions and piercing
intensity that fighters experience throughout their journey by bringing viewers
closer to the rawness of the sport – the training, the anticipation, the fans,
the drama, and ultimately, the culmination of it all inside the ring. Dentsu
Aegis Network’s 360i created the ads.
The 60-second spot will
debut on NBC during the Dallas Cowboys vs. New Orleans Saints Sunday Night
Football game on September 29. From there, the full campaign, which will
include 30-second, 15-second and six-second video ads, will run on linear and
digital platforms including Notre Dame Football and English Premier League on
NBC, CBS, Turner, Comedy Central, Adult Swim, the History Channel, A&E,
Telemundo, Univision, Bleacher Report, Complex, as well as targeted
addressable media with select cable and satellite providers, and more.
Notably, the 30-second spot will continue to run on Sunday Night Football every
week through the Nov. 2 Canelo vs. Kovalev title fight. A campaign
extension in the form of a local Hispanic grassroots campaign is also planned
for all of October in Los Angeles, including experiential pop-up events
centered around Canelo.
“Premiering our new campaign during Sunday Night Football is
fitting given the parallels between the two sports,” said Robert Stecklow, SVP
of Marketing for DAZN North America. “Just as fans are used to football
delivering an entire season of star athletes, big moments, major rivalries, and
huge upsets, DAZN has introduced the concept of an entire fight season that is
loaded week after week with incredible talent and can’t-miss action.”
Other major matchups this fight season on DAZN include Oleksandr
Usyk's long-awaited heavyweight debut, World Boxing Super Series final clashes
Regis Prograis vs. Josh Taylor and Naoya Inoue vs. Nonito Donaire Jr., Bellator
MMA’s Featherweight World Grand Prix opening rounds and their
Welterweight World Grand Prix’s final million dollar title clash
between Rory MacDonald and Douglas Lima, YouTube sensations KSI and Logan Paul
going pro for their much buzzed about rematch, and more.
DAZN offers an annual pass for $99.99 and a monthly option at
$19.99 for those customers who prefer more flexibility.
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| Credit: DAZN |
About DAZN:
DAZN is the largest global sports streaming platform in the
world. Since launching in 2016, DAZN has expanded across four continents with
the app currently available for download in the United States, Canada, Germany,
Austria, Switzerland, Italy, Spain, Japan and Brazil. In the U.S., DAZN has
made its mark as an attractive alternative to pay-per-view within the combat
sports industry. The platform features big fights from Matchroom Boxing, Golden
Boy Promotions, GGG Promotions, Bellator MMA, the World Boxing Super Series and
Combate Americas, all for one affordable price, on any device - including smart
TVs, smartphones, tablets, games consoles and PCs. DAZN also features live MLB
action each day of the season with its new daily show, ChangeUp. The
much-anticipated daily program The Pat McAfee Show launched in September.
Material
and Photos Courtesy of DAZN Used with permission.
For
more information about DAZN including schedules, availability around the world,
compatible streaming devices/platforms/Smart TVs, and to subscribe please
visit: www.DAZN.com.
The
Boxing Truth® is a registered trademark of Beau Denison All Rights Reserved.
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