Whether you
are a casual Boxing fan or enthusiast there has probably been a time where you
have questioned certain things related to “The Business of Boxing” whether it
be why a fight between two marquee fighters cannot seem to be made, the cost of
media coverage, or the cost of a pay-per-view event, or what is the process of
putting together a Boxing card. Recently
I had an opportunity to read “The Official Fight Promoter Playbook” written by
Tony Shultz.
This book,
which is part of a five book series focusing on the business of fight promotion,
offers a resource on how to run a successful Boxing or Mixed Martial Arts (MMA)
event. Shultz, a fight promotions expert
offers great insight of the intricate necessities that a promoter needs in
order to promote an event.
Covering a
variety of topics including venue contracts, marketing strategies, sponsorship
agreements, budgeting, and TV broadcast agreements, just to name a few, the
book offers a step-by-step blueprint that covers the essentials of Boxing
promotion and the necessary aspects that are needed to be successful. The book offers advice, strategies, and
samples on how to get a Boxing or MMA promotional entity off the ground in an
insightful way.
As a Boxing
journalist it was not so far in the past that I attended a Boxing event that
quite frankly was a train wreck. Fortunately, the Boxing card and those who
fought on it put on a great show. Surrounding the ring from the time you
entered the venue putting it mildly was disorganized. As a template this book
may have provided guidance for an overall successful event.
“The Official
Fight Promoter Playbook” offers a template for anyone that has an interest in
promotion. As one who has written columns regarding “The Business” of Boxing
this book offers an excellent resource and clarification of many questions that
arise.
As someone
who grew up as an avid Boxing fan and has written about and covered the sport
for many years I was impressed with how well the book was put together and
thoroughly enjoyed looking into a different aspect of the sport. Whether you are an aspiring promoter,
journalist, or enthusiast of the sweet science who wants to learn more about
the promotional side of the sport this book is a “MUST READ”.
“And That’s
The Boxing Truth.”
“The Official
Fight Promoter Playbook” is available on Amazon Kindle and can be purchased at http://www.amazon.com/Official-Fight-Promoter-Playbook-ebook/dp/B009KWDBZA/ref=sr_1_2/189-5815560-9523429?s=digital-text&ie=UTF8&qid=1401211340&sr=1-2
For more
information about Tony Shultz and “The Fight Promoter Series” please visit: www.Fighttown.net and www.howtopromotefights.com
The Boxing
Truth® is a registered trademark of Beau Denison All Rights Reserved.
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