Press Release: By DAZN –
CROSSOVER COMBAT SERIES PROMOTED BY MISFITS BOXING
WILL SEE THE BIGGEST GLOBAL NAMES IN ENTERTAINMENT, SPORT, AND LIFESTYLE
HEADLINING BLOCKBUSTER FIGHT NIGHTS EXCLUSIVELY ON DAZN FOR THE NEXT FIVE YEARS Credit:DAZN
·
Partnership will see global megastar KSI fight exclusively
on DAZN for the next five years.
·
DAZN to exclusively broadcast at least 6 MF & DAZN: X
Series events a year including two blockbuster pay-per-view fight nights across
its 230+ territories.
·
This landmark
partnership highlights DAZN’s
commitment to attract new, younger audiences to the platform as well as
bringing its cutting-edge technology, products and services to the market.
· MF & DAZN: X Series 004- KSI VS. Faze Temper to air
live from OVO Wembley Arena London January 14, 2023 on DAZN PPV.
· MF & DAZN: X Series 005 February 25, 2023 – UK
· MF & DAZN: X Series 006 April 22, 2023 – US
· MF & DAZN: X Series 007 May 13, 2023 – UK
· MF & DAZN: X Series 008 June, 2023 – US
London, January 9, 2022 – In another move that
cements the global sports entertainment company as the ultimate home of sports,
DAZN Group today announces a landmark partnership with social media
megastar KSI and his promotional company Misfits Boxing. The deal, in association
with the Sauerland brothers, Wasserman Boxing and Proper Loud, will see
all KSI fights and MF&DAZN: X Series events broadcast exclusively on DAZN
for the next five years.
DAZN
is a leading digital sports platform in Italy, Spain, Germany, Belgium,
Portugal, Japan, Canada, the US and the UK. Its wide range of exclusive content
includes top-flight football from the world’s most popular competitions –
Bundesliga, English Premier League, J.League, LaLiga, Serie A, and the UEFA
Champion’s League, in addition to the biggest sports from around the world –
Formula 1, NFL, NBA, MotoGP and the UFC. DAZN is a global home for boxing
and combat sports through its partnerships with Matchroom Boxing, Golden Boy
Promotions, the Professional Fighters League, and a global home for Women’s
Football with Women’s European Champions League and Liga F. DAZN is adding more
sport and more forms of entertainment to its platform to create the ultimate
destination for sports fans.
This
pioneering partnership will bring five more years of crossover drama and
non-stop boxing action to DAZN subscribers around the world. The series will
feature the biggest global names in entertainment, sport, and lifestyle, and
will be delivered to DAZN’s best-in-class live production
standards.
This announcement follows the huge success of
the MF & DAZN: X Series to date, which has seen unprecedented numbers
tuning in to watch the drama live and on-demand. The first show alone,
headlined by KSI in August, attracted nearly 2 million global viewers on DAZN
(with 90% of those tuning in being first time subscribers to DAZN), with the
highlights and build-up content generating a further 30 million views across
DAZNs social platforms.
“DAZN brings the very best in
sport and entertainment to millions of customers worldwide. The MF&DAZN: X
Series has quickly proved to be hugely popular, driving significant new
audiences and engaging a new generation of sports fans. We are extremely
excited to be partnering with KSI, Wasserman Boxing, Mams Taylor and the entire
Misfits team to build on this early success over the next five years”, said Joe Markowski, CEO DAZN North
America.
KSI, CEO of Misfits Boxing, said:
“This is a massive agreement between everyone involved with Misfits Boxing, and
I personally couldn't be more excited for what this means for everyone moving
forwards. It just shows everyone is here to establish a long-serving crossover
boxing promotion that aims to provide ultimate entertainment and somewhere the
fans and fighters can call home. There's no better way to celebrate this deal
than with me fighting on Jan 14th and setting up a huge 2023. Misfits Boxing
has arrived and is here to stay."
Co-President
of Misfits Boxing and CEO of Proper Loud, Mams
Taylor said: “Misfits Boxing was birthed to give the fans crossover boxing
of the highest quality, and a promotion that is as much theirs as it is ours.
The success, due to the fantastic partnership between KSI, DAZN,
Wasserman Boxing and myself, has meant that we can continue to remain the
established home of this sport. We are proud that the future will be filled
with countless MF & DAZN: X Series events, and this deal is just the
starting point of what Misfits Boxing will go on to achieve for the next five
years.”
“This agreement is truly an historic event and
one which changes the dynamics of the entire ‘crossover’ boxing industry. We
are so proud of Misfits Boxing’s achievements in its first six months of
smashing records but now, with the long-term vision with our esteemed partner
DAZN in place, we can focus on consistency of delivering the best events under
the MF & DAZN: X Series Events starting with the blockbuster on January
14”, said Kalle Sauerland, Co-President of Misfits Boxing and Head of Global
Boxing at Wasserman Boxing.
MF
& DAZN X Series 004 sees KSI and Faze
Temper fight it out in an epic grudge match at the OVO Arena Wembley in
London on January 14th. This blockbuster night will be
available around the world for DAZN subscribers and as a DAZN PPV in Australia,
Canada, France, Netherlands, Mexico, New Zealand, Sweden, the UK, Ireland and
the U.S.
MF
& DAZN: X Series 005 will take place in the UK on Saturday February 25.
MF
& DAZN: X Series 006 will be staged in the US on Saturday April 22.
MF
& DAZN: X Series 007 will be staged in the UK on Saturday May 13.
MF
& DAZN: X Series 008 will be staged in the US in June, 2023
About
DAZN Group:
DAZN is
a leading digital sports platform in Italy, Spain, Germany, Belgium, Portugal,
Japan, Canada, US and the UK. Its wide range of exclusive content
includes top-flight football from the world’s most popular competitions –
Bundesliga, English Premier League, JLeague, LaLiga, Serie A, and the UEFA
Champions League, in addition to the biggest sports from around the world -
Formula 1, NFL, NBA, MotoGP and the UFC. DAZN is a global home for boxing
and combat sports through its partnerships with Matchroom Boxing the
Professional Fighters League, and a global home for Women’s Football with UEFA
Women’s Champions League and Finetwork Liga F. DAZN is adding more and
more sport to its platform to create a destination for sports fans.
DAZN is
reimagining the way people enjoy sport. With a single, frictionless platform,
sports fans can watch, bet, play, share, socialise, and buy tickets, NFTs and
merchandise. Live and on-demand sports content, anywhere, in any language, on
any device – only on DAZN.
DAZN is available on most
connected devices including smart TVs, set-top boxes, streaming sticks,
smartphones, tablets, PCs and game consoles. DAZN can be accessed on
Samsung, LG, Sony and Panasonic Smart TVs and on Games Consoles including
Playstation and Xbox. Subscribers also have access to DAZN on their Amazon Fire
TV, Amazon Fire TV Stick, Google Chromecast and Apple TV and find the app on
their iPhone, iPad, android and mobile.
DAZN is
a global, privately-owned company with employees in over 25 countries. For more
information on DAZN, our products, people, and performance, visit www.dazngroup.com.
ABOUT
KSI
A pioneering YouTuber (fourth
most followed channel for a British artist behind Ed Sheeran, One Direction and
Adele) approaching 20 billion cumulative views, his 40.8 million subscribers
know him as a creator, an artist, a mate who brings the passion (and the jokes)
to whatever he does. He’s a businessman with a portfolio of interests, from
owning his own music label, The Online Takeover and his own boxing promotions
company, Misfits Boxing to one of the fastest growing beverages, his Prime
Hydration drink is set to surpass $140 million in revenue in its first year. As
a performer and all-round entertainer, he can light up stages (Reading, TRNSMT,
a Wembley headline) and screen: an upcoming documentary for Prime Video,
produced by Louis Theroux, promises to lift the lid on the extraordinary life
of the 29-year-old from Watford. And as a boxer, the
amateur-turned-professional fighter is undefeated. As a musician with over 12
million monthly Spotify listeners, he’s also well-versed in coming out on top.
His second album, summer 2021’s All Over the Place entered the charts at #1, an
emphatic follow-up to the previous year’s debut, Dissimulation, a #2 hit which
was the biggest selling debut album of 2020. In rapid succession there’s been a
flurry of hits, on his own merits (making him the British Breakthrough Artist
of 2020) and with others (Don’t Play with Anne-Marie, Lighter with Nathan
Dawe), making for eight Top Ten singles in total. As prolific as he is
innovative, KSI was the only artist to be nominated twice in the Song of the
Year category at the 2022 Brit Awards. Instagram | Twitter | Spotify | YouTube | Website
ABOUT MISFITS BOXING
Misfits Boxing is a new radical and revolutionary promotional partnership
between megastar KSI, Proper Loud and Wasserman Boxing, coming to take over and
make waves within the crossover boxing industry. The collaboration between
Misfits Boxing and DAZN for the MF & DAZN: X Series is set to pave the way
for the future of crossover boxing to provide the highest calibre of events
within the genre, across the whole of the sports and entertainment industry.
Stars from all corners of the globe and all formats of the entertainment world
will be putting their will to the test, as Misfits Boxing guarantees the
greatest crossover boxing spectacle the world has ever seen.
ABOUT PROPER LOUD
Proper
Loud prides itself on having close relationships with its roster and taking the
time to understand its artist's individual needs and goals. Proper Loud’s
mantra is to be recognized for their integrity, fairness and making great art. www.properloud.com
ABOUT WASSERMAN
Wasserman
is a partner to the world’s most iconic brands, properties, and talent in their
endeavours across sports, entertainment, and culture. Our purpose is to
transform the businesses and careers of clients. Founded in 2002 and
headquartered in Los Angeles, Wasserman operates globally in more than 20
cities, including London, New York, Toronto, Raleigh, Carlsbad, The Hague,
Portland, and Shanghai. In 2021, Wasserman acquired Team Sauerland, one of the
world’s leading boxing promoters, to form Wasserman Boxing, a new global force
in the world of boxing. Learn more at TeamWass.com.
Material and Photo Courtesy of: DAZN Used with permission.
For more information about DAZN including schedules, list
of compatible streaming devices, platforms, Smart TVs, Availability around the
world, local start times in your area, and to subscribe please visit: www.DAZN.com.
The Boxing Truth® is a registered trademark of Beau
Denison All Rights Reserved.
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