Will DAZN's New "Ultimate" Approach Win Over Both Current And Former Subscribers Tired Of Paying Pay-Per-View Prices?

Credit: DAZN

The most consistent topic of Boxing coverage penned by yours truly over the last several years, particularly here on The 

Boxing Truth® ️ has been on the sport’s reliance, despite consistent evidence of decline, on the pay-per-view model and the subsequent need to move away from said model, especially with the rise of digital subscription-based streaming. Without doing a complete refresher as by this point there have been many columns written by this observer that serve as an accurate chronicle of how we have gotten to the present time and topic. What is the topic of this writing the reader might ask? the revamp of sorts for digital subscription-based streaming network DAZN.

As some may recall the network, which launched in 2016 internationally, made a significant expansion into the United States in 2018, which coincided with what turned out to be a significant shift not just in Boxing, but for sports overall as shortly before DAZN entered the United States, ESPN, a major presence in the country as a sports network across cable and satellite television, launched its first attempt at a direct to consumer streaming network ESPN+, (Now ESPN Unlimited) while before the end of 2018, the former network of champions HBO, the one time power broker in Boxing and a major player in pay-per-view, exited the sport after forty-five years.

Upon its entry into the U.S. market and essentially positioning itself as the network that would assume the position that HBO was vacating in the sport, DAZN made a bold claim that it would end the pay-per-view model by going with a strictly subscription-based approach that was more consumer-friendly than the aforementioned model. A strategy that this observer was openly supportive of. Not because I had any vested interest in DAZN, but as one who has covered Boxing and other combat sports dating back to the mid-1990’s and had been familiar with pay-per-view as a child, I saw a model that went from occasional use for legitimate major events in the sport that were at an affordable price point, gradually devolve into a model that was over used and frankly abused and lost its value where you would routinely see pay-per-view offerings only showing a fraction of a full card being priced at upwards of between $60-$80 or even higher for some events. The fact that some promoters would simply say “Well, those are the price points in the U.S.” was the type of example that led to the problem the sport is still dealing with in 2025 as more networks have left the sport, due largely to the insistence of some promoters and even fighters of the use of pay-per-view.

It was on that basis, however, where DAZN not only stood against an outdated model that no longer served a positive for the sport, or consumers, making Boxing as well as other sports it carries on its platform more accessible, and the fact that every fight on a card would be shown rather than three or four out of a full card of for example, eight to ten bouts, I felt was refreshing and thus was vocal in my support of a subscription-based model, which I still stand by. As most know, despite its pledge to offer “Pay-Per-View quality Boxing without the pain of Pay-Per-View!,” the network ultimately went back on that promise and while they insisted their dipping their toes into pay-per-view would be occasional and on a selective basis, which appeared understandable in the aftermath of the global COVID-19 epidemic, which had severe financial implications for many sports and sports networks both traditional and streaming worldwide including DAZN, it seemed also to be used as a means of bringing fighters and promoters insistent on pay-per-view to the negotiating table, even as the model has continued to decline as it was prior to the impacts of COVID-19.

The decision to even dip their toes into the model on an occasional basis has resulted in DAZN walking a tightrope. In that they still have their subscription model, but risk alienating subscribers by taking fights that would/should be included with the subscription and putting it behind a pay-per-view paywall. Adding further insult to that, doing so often at the same inflated price points that turns off many fans and led to the exits of HBO, Showtime, Fox Sports, and most recently, ESPN from Boxing.

It should also not be overlooked that in an attempt to try and counter the obvious decline of pay-per-view, DAZN attempted to sell two pay-per-view cards on back to back days as part of a bundle price in May of this year with the first Boxing card to be held in Times Square in New York City, followed by a card headlined by an Undisputed Super-Middleweight world championship bout between Saul “Canelo” Alvarez and William Scull in Saudi Arabia. While yours truly does not have access to official numbers, it did interest me as to whether subscribers or non-subscribers bit on the bundle offer at $89.99 (Not including tax) for both events versus how those cards did as individual offerings at $59.99 each. 

Word then began circulating over the summer that a new subscription approach would be introduced seemingly at the behest of H.E. Turki Al-Sheikh, Chairman of the Saudi Entertainment Authority who proclaimed that his promoted events under either the Riyadh Season or Ring Magazine banners (A publication which he now also owns) would no longer be offered as pay-per-view, but would be included with a DAZN subscription stating that pay-per-view has hurt the sport and that he stands with the Boxing fans. 

Although I was vocal in saying on social media that common sense had returned to the equation upon hearing such a statement that was subsequently backed up by the network, I was not vocal in the sense of thinking that this would be a complete revert back to DAZN’s original strategy, but likely an approach that would ultimately serve as a way to phase out pay-per-view over time while still offering it for those who prefer it. While Al-Sheikh stated that he intended this new subscription approach to begin with his upcoming Ring IV event in Saudi Arabia on November 22, there was some backlash as it was revealed that both that event and tomorrow's (At the time of this writing) Eubank Jr.-Benn rematch would be available as standalone pay-per-view offerings at $59.99 each or $119.98 combined. This changed slightly, however, with the announcement on November 7th by DAZN with the introduction of DAZN Ultimate. An upgraded Tier subscription that would include not only those two events, but a claimed 12+ pay-per-view events per year. 

The cost for this new subscription (United States and Canada) is $44.99 a month or $449.99 per year on an annual subscription. Full disclosure with the reader, even though I have covered the sport of Boxing for thirty years as of this writing, I do not receive payment or compensation in any form from any promoter or network whose events I regularly cover. Upon hearing this new subscription had launched, I immediately upgraded my existing subscription as a means of limiting my own expenses as, despite what some might believe those of us in media often pay the same price as the average consumer for things like pay-per-view or subscriptions and only so many journalists covering the sport have the opportunity to travel for multiple events that occur during a calendar year, which for yours truly due to physical limitations, is also difficult as I am disabled. With my disclosure in all truth and honesty with the reader having been stated clearly, I will move forward. 

Despite the backlash this announcement received particularly online and from some fellow members of the media, I chose to sit back for a few days and for lack of a better term, feel the room, or in this case, the temperature of those of us in the industry and the fan before I commented further. What I feel needs to be stated clearly, which was not done in my view by the network, is this new “Ultimate Plan” or tier for existing subscribers is an upgrade of an existing subscription rather than paying for two separate subscriptions under one banner, similar in scope to what Prime Video subscribers have the option of doing by potentially subscribing to multiple streaming networks and sports packages like NBA League 

Pass for example under one banner and access it in one app. This rather seems more in line with some streaming subscriptions that offer a less costly plan with adverts or a higher priced option for an ad-free experience or similar to Netflix that offers plans including ads, ad-free, and ad-free with 4K streaming capabilities and multiple streams for different members of a household. While this “Ultimate Plan” gives me a similar impression, there are a few questions that need to be answered here, which while I cannot answer outright, I will try to provide some clarity beyond what I already have in terms of distinguishing what is an upgraded subscription for existing subscribers or a potential option for non-subscribers from a situation where you have a subscription plus an add-on. 

The first among those questions is a guarantee of 12+ pay-per-view events per year? When I first saw that statement, the cynic in me as a born and bred New Yorker began to go off in my mind with the first thought being “Are there really 12 Boxing events per calendar year that are truly major events?” Despite that thought, I immediately thought of other content, which DAZN has also offered on pay-per-view through its platform that will likely be used to fill that schedule including Glory Kickboxing events, select events from the sport of MMA, and select events from the Bareknuckle Fighting Championship (BKFC) Bareknuckle Boxing promotion, who also have their own subscription streaming network. While traditional Boxing is the obvious selling point here, I believe this “Ultimate Plan” will likely evolve over time to essentially be the premium option for DAZN, similar to Netflix's 4K streaming plan that will encompass everything the network has to offer including what should now be referred to as Premium Live Events (PLE) as compared to pay-per-view. 

Question number two that needs to be asked is having seen that the pay-per-view model was not a successful strategy and has not been one for some time regardless of network/platform, will DAZN hold firm and stick with this subscription approach even if they face pressure from promoters and perhaps fighters? This is a difficult question because again, I'm viewing things from the outside as a journalist and not a network executive.  I will say, however, is I do not believe for one second and would testify in court under oath that this “Ultimate Plan” would have been introduced had pay-per-view whether it be Boxing traditional or Bareknuckle, MMA, or Kickboxing were overwhelmingly successful in drawing millions of buys per event regardless of region and price points, which here in America, I've often compared to a compulsive eater in terms of being out of control and not knowing when enough is enough. 

What I will say in viewing things with an industry wide perspective, promoters and there are many of them worldwide, should understand that things need to change with clear evidence that pay-per-view has not worked for many years with the rare exception of a single fight or event that will draw a significantly high paid audience than is typically the norm. Those rare exceptions, however, are often spaced out by years and thus while they may have been successful individually, do not serve as an accurate indicator of the viability of a model, especially one that has only increased in price and does not hold much value for consumers, this holds especially true when one considers that the biggest event in the sport of Boxing in 2025, the Undisputed Super-Middleweight world championship clash between Saul “Canelo” Alvarez and Terence Crawford, a highly anticipated encounter that in some ways brought back memories for yours truly of major fights in the 1980’s and 1990’s in terms of anticipation, would have been a guarantee for pay-per-view in previous eras, but did not air on pay-per-view, but instead aired on Netflix, who over the last year, has entered the sport and seems primarily focused on securing those type of “Pay-Per-View Quality” events for their subscribers. In terms of viewership, the Alvarez-Crawford event drew over thirty-six million live viewers including here in the United States as well as globally. A figure that has increased over time with on demand viewing. Numbers one would never see with a pay-per-view model, even when it was considered viable and consumer-friendly. This only reinforced the viability of a subscription-based approach at reasonable prices rather than using an outdated model that consumers continue to reject.

If one is looking for further evidence, they need look no further than the recently announced deal between the UFC MMA promotion and Paramount in a $7.7 billion broadcast deal that will see the promotion’s scheduled events move from ESPN to Paramount+. A key part of that deal is the promotion, who had been one of the few content providers keeping pay-per-view afloat, will be moving those events to be included with a Paramount+ subscription. No doubt in response to both its own declining numbers for pay-per-view events, which until January 2026, continue to be sold through ESPN Unlimited, but also the success of WWE, who over a decade ago as of this writing went with a digital subscription streaming network strategy that moved it away from pay-per-view. Now under the same corporate banner as the UFC, TKO Group Holdings, which also has its own digital subscription streaming network that houses the full UFC library as well as content throughout combat sports, UFC Fight Pass, WWE has moved away from its network being a direct to consumer product, which in addition to its PLE schedule, includes its vast library of previous events and additional programming, and towards a licensing strategy, which has seen its network first become available on Peacock, but most recently moving to ESPN Unlimited here in the United States and Netflix internationally. Furthermore, Paramount+ will also be home to TKO’s upcoming Boxing promotion Zuffa Boxing, which is slated to begin in 2026, with all events being included with a Paramount+ subscription.

When one takes all of that into account, it should not be difficult for a Boxing promoter or network like DAZN to see and comprehend that pay-per-view is not a winning strategy in 2025 and beyond. This is also underscored by the fact that InDemand previously known for many years as Viewer's Choice prior to 2000, the leading pay-per-view distributor across cable in North America will be ceasing operations at the end of this year after over forty years in service, while its streaming platform PPV.com, will continue to exist for a time. How long is debatable given both the decline of the model as a whole, but also events that would normally be on pay-per-view now generally being aimed for subscription-based streaming primarily because that is the preferred choice of consumers.

As for fighters, it is understandable that fighters will want to make the most money for their efforts, as they should because ultimately, it is fighters who are risking their lives each and every time they compete. While understandable, the pay-per-view model even in a predominantly streaming era has relied on a revenue split structure, often cable/satellite providers, pay-per-view distributors, now streaming platforms, the promoter, network, and finally the fighters as the last entity to profit from such a split and often, the lesser of whatever revenue is generated. When one considers that a significant portion of cards have been taking place either in the Middle East or elsewhere outside of the United States, where time differences can also negatively affect viewership, in addition to the price points for pay-per-view more often than not alienating consumers, one should wonder just how much revenue fighters receive from pay-per-view particularly as buys have continued to decline. Part of the issue is fighters have been preconditioned in a sense to expect that pay-per-view is the only way to make additional money beyond their purse for a given fight.

This is one reason why this observer has strongly advocated for advertising, and sponsorships to become part of the strategy in Boxing. Not only have other sports used those sources of revenue to great success in addition to respective broadcast agreements for various sports leagues, but it also allows those athletes to gain additional revenues beyond their contracts by endorsement deals. All while making the sports in question more accessible and within consumer reach. Boxing is and has been long overdue to adopt a similar approach, which would be more beneficial for fighters in the long-term as well as the sport as a whole than pay-per-view has proven to be. It's a matter of getting promoters, some of whom were saying the pay-per-view model needed to be put out of its misery upon DAZN’s entry into Boxing, but in recent years have backtracked, notably Eddie Hearn of Matchroom Boxing, to come to that realization that there are other avenues to gain revenue, that pay-per-view has proven to hurt the sport more than help it and they are only shooting themselves in the foot by not adapting.

Poll Conducted On X (Seen Above) Asking DAZN Subscribers If They Intend To Upgrade To Ultimate Plan Credit: Beau Denison 

Finally, the last question that should be asked here is whether or not this “Ultimate Plan” or tier will be able to not only maintain DAZN’s existing subscribers, but also grow it and potentially win back some subscribers who felt lied to when they went into pay-per-view rather than being the alternative it promised to be? It will likely come down to what fights and other content is offered on this “Ultimate Plan” that will determine whether it will be successful. While it is understandable to see incremental price increases over time, what should be a priority is to ensure the subscription plan remains affordable. This in addition to a bit of increased competition from networks that are in the general entertainment genre in the streaming space should keep DAZN on their toes along with the knowledge that folks can be fickle and as my late father instilled in me as a child, you are only as good as your word. Even during a period where there aren't as many networks involved in Boxing including at least for the time being the proclaimed “Total Sports Network” ESPN, and promoters like Bob Arum’s Top Rank Inc. continue to look for new broadcast deals, DAZN will have to prove both to its current subscriber base as well as any potential new or returning customers that this is the approach from here on while still making some cards available as standalone pay-per-view offerings for those who may be reluctant to upgrade knowing the past history of broken promises and lack of accountability of promoters who could have prevented the move to dip into pay-per-view to begin with. At some point the line of “Well, The Market Changed.” does not hold water and is merely an excuse. For all the good DAZN has done for Boxing over the last seven years, they should look at the list of all the networks that were involved in Boxing, in some cases for decades, both here in the United States and internationally that are no longer in the sport. Unfortunately, it is a long list, and while Boxing’s detractors will claim it's because the sport is dying, it is more a case of bad business decisions, which often included pay-per-view as the culprit that led to those networks exiting the sport. 

As one who does not see as many options to watch the sport I have loved my whole life and have been involved in for most of it, I sincerely hope DAZN will not join that long list. To think, however, that this new “Ultimate Plan” is a cure all for a sport that desperately needs to embrace not only subscription-based streaming, but also methods of revenue generation that will help grow Boxing  by making it more accessible for consumers, may be wishful thinking, but hopefully it is a step in the right direction that others outside of DAZN who still have a pay-per-view mentality will take notice.

“And That's The Boxing Truth.”

For more information about DAZN including schedules, list of compatible streaming devices, platforms, Smart TV’s, availability around the world, to subscribe and learn more about DAZN’ Ultimate subscription plan please visit: www.DAZN.com. 

Photo Courtesy of: DAZN Used with permission.

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Pauls-Bentley Headline Queensberry Unofficial Debut On DAZN

One month ago, the Boxing world was buzzing as it was announced that Hall of Fame promoter Frank Warren and his Queensberry Promotions promotional company had signed a multi-year landmark worldwide broadcast deal with digital subscription sports streaming network DAZN to officially begin in April of 2025. While some Boxing fans here in the United States may remember several cards promoted by Warren held in the United Kingdom being televised by the now defunct Showtime Sports many years ago featuring fighters such legends as Nigel Benn, Frank Bruno, Prince Naseem Hamed among others, as well as other events sprinkled among different networks as time has gone on, even with the advent of streaming, there has not been one consistent broadcast outlet for the UK-based Queensberry Promotions in this country. While some events have been aired through digital subscription sports streaming network ESPN+ in recent years, it has been periodic access at best for U.S. Boxing fans. 

In this aspect, the announcement of Warren joining DAZN on a global scale, which will include the United States as well as the United Kingdom, which will also put Queensberry Promotions on the same broadcast platform as its longtime promotional rival Matchroom Boxing and its current head Eddie Hearn, something that should also be viewed as a significant positive for the sport as both have shown a willingness to co-promote in recent years, the global agreement for Queensberry Promotions does not indeed begin until next April. For Boxing fans in the United States, however, there will be something akin to a soft launch of this new agreement and new era for the sport as Queensberry Promotions will present a Boxing card on December 7th, which can be seen on DAZN from the Wembley Arena in London, England. 

Headlining the card will be a twelve round bout for the vacant European Middleweight championship and British Middleweight championship as current British Middleweight champion Brad Pauls will defend his British crown against former British Middleweight champion Denzel Bentley. This is an encounter between two rising stars in the Queensberry stable with bragging rights in terms of the British championship scene on the line. 

Pauls, who will enter the bout with a record of 19-1-1, with 11 Knockouts, will be making the second defense of the British Middleweight crown. The champion is coming off back to back fights with former British Middleweight champion Nathan Heaney, where he earned a draw in the first bout and a twelfth round stoppage in the rematch in July to win the title. 

Ironically, it was Heaney, who became British Middleweight champion himself by defeating Denzel Bentley in November of last year. Bentley, who comes into this bout with a record of 20-3-1, with 17 Knockouts is coming off two knockout wins in his two outings since that loss to Heaney including a second round stoppage of Derrick Osaze in his last fight in August. While this has all the appearance of an evenly matched fight on paper, some may give a slight edge to Bentley in terms of punching power. Nevertheless this figures to be a competitive bout between champion and challenger.

What is also at stake here in this fight in addition to the British Middleweight championship is the vacant European Middleweight championship. A championship that not only serves as an elevation for fighters moving up into the world rankings, but one that has been held by former world champions Alan Minter, Darren Barker, and Sumbu Kalambay among others. Will Pauls or Bentley be the next European Middleweight champion to eventually become a world champion? Only time will tell, but challenging for the European crown represents a crucial step towards that ultimate goal. We will see who will be able to make that step on Saturday, December 7th.

“And That's The Boxing Truth." 

Pauls vs. Bentley takes place on Saturday, December 7th at the Wembley Arena in London, England. The fight as well as it's full undercard can be seen in the United States on digital subscription sports streaming network DAZN beginning at 1PM ET/10AM PT (*May be available on DAZN in other countries check schedule for availability in your country.*) 

(*Check your local listings internationally.*)

For more information about DAZN including schedules, list of compatible streaming devices, platforms, Smart TVs, availability around the world, local start times in your area, and to subscribe please visit: www.DAZN.com. 

The Boxing Truth®️ is a registered trademark of Beau Denison All Rights Reserved.

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The Homecoming For Jaron Ennis: A Dangerous Test?

There has been much attention recently surrounding undefeated IBF Welterweight world champion Jaron Ennis, known to Boxing fans as “Boots." Ennis, who is unbeaten in thirty-one professional fights, was the last signee to the now-defunct Showtime Sports and made a name for himself competing in fights promoted under the Premier Boxing Champions (PBC) group of promoters. With Showtime’s exit from Boxing at the end of last year as part of a significant restructuring of its parent company Paramount Global and a decision by Ennis to not continue fighting under the PBC banner, in stepped promoter Eddie Hearn of Matchroom Boxing and thus the beginning of a new chapter in Ennis’ career. A chapter that not only begins with him signing with a new promoter but also a world championship after recently being elevated to world champion by the International Boxing Federation (IBF) from being it's top contender following former Undisputed Welterweight world champion Terrence Crawford choosing to test the waters in the Jr. Middleweight division for his next fight.

While Crawford is moving up to the 154lb. Jr. Middleweight division, his exit from the 147lb. Welterweight division has signaled a period of transition, which is very similar to what has been going on recently in the Jr. Welterweight and Lightweight divisions, the two weight classes directly below the Welterweight division. With the recent theme continuing to be “Transition," the obvious question is whether Ennis will be able to make a strong argument for himself as being the new central figure in the Welterweight division.

The first defense for Ennis of his IBF crown will come at the Wells Fargo Center in the champion’s hometown of Philadelphia, PA on Saturday, July 13th, which will also mark his debut on digital subscription sports streaming network DAZN. As there always seems to be in Boxing, things are not always simple and straightforward. Ennis was originally scheduled to face contender Cody Crowley in this title defense, but Crowley was forced to withdraw from the bout due to a failed eye exam. In steps former European Welterweight champion and recent world title challenger David Avanesyan on short notice for his second attempt at a world title.

Some may argue that Avanesyan stepping in makes this fight a more dangerous assignment for the newly crowned world champion. In addition to being a former European Welterweight champion, Avanesyan is a longtime top contender, who also had Interim/Regular champion status in the WBA’s Welterweight ratings at one point in his career. Avanesyan has only been stopped twice in his thirty-five fight professional career. Many will remember his last loss, which came at the hands of Terence Crawford in December 2022. It was a fight that was competitive until Crawford landed a fight-ending uppercut in the sixth round. 

While a one-punch knockout will always be a one-punch knockout and as such will always make heads turn, it is important to keep in mind that just because a fighter may be knocked out by a single punch, it does not necessarily mean that said fighter is susceptible to being caught. More simplistically, sometimes fights that end in the manner in which Avanesyan’s title shot against Crawford did, should be viewed on a case-by-case basis. It also goes without saying that Terence Crawford has proven throughout his career to be a rare generational fighter in terms of talent and overall skillset. The question here is whether Jaron Ennis has similar traits.

Although one should not look to Crawford’s knockout of Avanesyan as a baseline to compare what Ennis might be able to do, there is nevertheless some who might expect a similar outcome here based on Ennis’ punching power in having scored knockouts in twenty-eight of his thirty-one professional fights. What one should keep in mind, however, is David Avanesyan is a world-class boxer, who can do a little of everything and has shown the ability to be very crafty throughout his career as well. The challenger has been back in the ring once since his loss to Crawford in scoring a third round stoppage of Serge Ambomo in December of last year. 

While the circumstances of this bout are not ideal for either fighter, the challenge for Avanesyan will be not only stepping into his second world title shot on short notice, but also doing so in the champion’s hometown before what will likely be a partisan crowd. Whether Avanesyan will be able to use his experience to withstand what might be an early storm by Ennis in terms of throwing power punches in an attempt to look impressive in front of his hometown crowd remains to be seen. 

Nonetheless, the new chapter for Ennis will begin with what should be an interesting fight. With Crawford now moving on from Welterweight, the angling for position among the top fighters in the division, those who are world champions, top contenders, and would be world champions has begun. Can Jaron Ennis emerge as the new central figure in the Welterweight division? We will find out on Saturday, July 13th.

“And That’s The Boxing Truth.”

Ennis vs. Avanesyan takes place on Saturday, July 13th at the Wells Fargo Center in Philadelphia, PA. The fight as well as its full undercard can be seen globally on digital subscription sports streaming network DAZN beginning at 8PM ET/5PM PT.

(*U.S. Times Only*) 

(*Card and Start time Subject to Change.*)

For more information about DAZN including schedules, list of compatible streaming devices, platforms, Smart TVs, availability around the world, local start times in your area, and to subscribe please visit: www.DAZN.com. 

The Boxing Truth®️ is a registered trademark of Beau Denison All Rights Reserved.

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Exclusive Interview: Barry Hearn

Press Release: January 27, 2024 By LuckyBlock.com- Jack Comerford of LuckyBlock.com recently sat down with legendary promoter Barry Hearn and discussed a variety of topics including current WBC Heavyweight world champion Tyson Fury and former two-time Heavyweight world champion Anthony Joshua. Highlights of the interview can be seen below.

Matchroom missed out on Tyson Fury over £100k offer

Barry Hearn revealed that he turned down the chance to sign Tyson Fury to Matchroom when he was still an amateur boxer due to the financial demands made by the star’s father John. Fury went on to sign a deal with promoter Mick Hennessy in 2008 to begin his journey towards becoming the lineal heavyweight champion;

Barry Hearn: “I’ll let you in on a secret that not very many people know; I nearly signed Tyson Fury years before he turned professional. I was at a fight in Newcastle. Tyson – big lad, great name. That was my first reaction; big lad, great name. I could see money rolling in. John, his dad, said ‘my boy’s going to turn pro. He wants to sign with you. But we want a £100,000 signing fee.’ In those days, and this is going back a number of years, that was a lot of money. I mean, that was like Olympic champion stuff. This kid was untested, but obviously huge. 

“A few years later, of course, Eddie had the chance to sign him in Monte Carlo. That was when Tyson was going through a very sad time with his wife. I just don’t think Eddie believed that the transformation that Tyson eventually completed was possible. We’ve got it wrong. And you have to take your hat off to Tyson Fury. He turned his life around and he became the number one in the world. I don’t know how many people turned down the Beatles, but put us in that bracket.”

Anthony Joshua realises clock is ticking on his career

Anthony Joshua’s mega fight with Tyson Fury has plagued heavyweight boxing over the last decade, with AJ’s camp insisting Tyson is the problem. Hearn insists AJ taking other opportunities such as Ngannou is due to the knowledge that his career might not last too much longer;

Barry Hearn: “I think the easiest person in the world to involve in a fight is Anthony Joshua. He’s not a world champion at the moment, he’s a businessman as well as being a boxer. And he realises that the clock is ticking – he’s very keen to fight anyone and everyone as soon as possible. I’m a fight fan. I want to see him fight Tyson Fury, I want to see him fight Deontay Wilder. But the fans have to understand that we’re in the world of economics and big dollars. So our input is actually – I wouldn’t say it’s totally ignored – but largely ignored. There’s a much bigger picture.

“Fights of that stature are hundred-plus million dollar fights. The actual fan involvement is important, but the timing of it will be left inevitably to those people. Don’t forget we’re not talking about two boxers, we’re talking about two multi-millionaires fighting each other. Each of them has their own schedule, their own desires, their own ego.”

I’d pay to see Eddie Hearn on I’m A Celebrity 

Eddie Hearn has risen to fame over the past decade, amassing over 1.3million followers on Instagram in the process and Barry reckons his son is the perfect candidate to go into the jungle on I’m a Celeb, as he would be so far out of his comfort zone it would make for incredible viewing;

Barry Hearn: “I would pay money to get him on I’m a Celebrity because I would just get so much entertainment watching him mess it all up. I think we’d love it, everyone would love it. We have a great family experience. He’s a friend as well as a son. Our family takes the piss out of each other all the time, especially when something doesn’t go right. But he won’t have the time to go on I’m a Celebrity because of the way he’s working at the moment and we’ll be working like that for the next few years. It’s impossible.

“Eddie made a really good point the other day, and it wasn’t being big headed – probably misunderstood – where he said ‘if you ask a man in the street to name three people in boxing. They would name Tyson Fury, Anthony Joshua, and Eddie Hearn.’ That is a statement of where our boxers stand in public recognition, but also a credit to the work he’s put in and the profile he’s created for himself.”

Material Courtesy of: LuckyBlock.com Used with permission.

For more information please visit: www.LuckyBlock.com 

The Boxing Truth®️ is a registered trademark of Beau Denison All Rights Reserved. 

BREAKING: Joshua-Whyte Rematch Cancelled

It has been announced that the scheduled August 12th rematch between former two-time Heavyweight world champion Anthony Joshua and former world title challenger Dillian Whyte has been cancelled. The bout, which was to take place at the O2 Arena in London, England was cancelled earlier today by promoter Eddie Hearn of Matchroom Boxing after Whyte had what was being described as a quote "Adverse Finding" in random pre-fight testing conducted by the Voluntary Anti-Doping Agency (VADA) of which both fighters are enrolled according to a statement released on the promotional company's respective social media platforms. 

As of this writing, there is no word on whether there will be an attempt to reschedule the bout, which was to headline a Boxing card broadcast by digital subscription sports streaming network DAZN and DAZN Pay-Per-View in select countries. Matchroom Boxing has gone onto say that in addition to the cancellation, a full investigation will be forthcoming. As to whom will be conducting the investigation is not known at this time, but it may be likely that the British Boxing Board of Control (BBBofC) who were sanctioning the bout as it was to take place under their jurisdiction will be the regulatory body conducting the investigation and possibly handing down disciplinary actions depending on what the findings of the investigation might be.

We will keep readers updated on wny developments as they become available. Stay tuned.

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The Pacheco Brothers And The Benefits Of The Body Attack

Originally, the days that followed the fourth of July holiday here in the United States in the sport of Boxing was to shine a spotlight on the 147lb. Welterweight division, a division which later this month will crown it's first undisputed world champion since the 1980's when undefeated world champions Errol Spence and Terrence Crawford put their records and portions of the World Welterweight championship on the line. There was however, supposed to be an encounter of significance in the division on July 8th as undefeated contender Vergil Ortiz was to meet top contender Eimantas Stanionis in San Antonio, TX, which would have determined a mandatory challenger for the winner of the upcoming Spence-Crawford clash. 

Unfortunately, Ortiz, who has seen his fast-rising career stall due to dealing with medical issues that had previously caused postponement of this bout earlier this year, was forced to withdraw again just days before the fight when he fainted while training for the bout. The subsequent hospitalization that followed resulted in Ortiz being medically disqualified by doctors and thus forced him to withdraw from the bout.

The bout, which was to be the highlight of the post-July 4th weekend being cancelled although likely a disappointment for those who were looking forward to the encounter, an interesting dynamic would instead highlight the weekend on July 7th in Monterrey, Mexico where two brothers, each unbeaten, bookended a card promoted by Eddie Hearn's Matchroom Boxing. 

In the main event, rising Super-Middleweight contender Diego Pacheco faced what some considered to be a significant test in the form of veteran Manuel Gallegos. From the opening bell, Gallegos attempted to put constant pressure on Pacheco and tried to walk him down in what was a relatively small ring. Although this may seem at least on the surface to be a wise strategy in trying to cut off the ring and establish the tempo of combat by theoretically making an opponent uncomfortable, Gallegos took significant punishment as he came forward, particularly from hooks to the head.

It is often said that one of the best assets a fighter in any combat sport can have is a good chin, otherwise known as having the ability to take a good punch or strike and keep coming forward. Gallegos did indeed have this quality even as he was taking shots from Pacheco that made yours truly shake his head in disbelief. The ability to absorb such significant amounts of punishment is truly something that is God given. For fighters blessed with such an ability, if one wants to call being able to walk through punches to one's head a blessing, it can at times expose a vulnerability. A vulnerability that many fighters over past decades, one of the most notable among them being Hall of Famer Julio Cesar Chavez, Sr., were able to make careers out of breaking down and exposing. The body.

After three rounds of landing everything he could throw at Gallegos' head as well as taking the best of what his opponent could dish out, Pacheco would find the answer that would bring Gallegos down in round four when he landed a left hooks to the body that sent the "Game" Gallegos down. Although Gallegos would get to his feet, a follow-up barrage from Pacheco would end the fight giving the twenty-two year old Pacheco his nineteenth victory as a professional and his sixteenth knockout. While there is not much to say beyond this being an illustration of a fighter being broken down, what it also demonstrates is the benefit of executing a body attack.

 As one Pacheco ended the evening with a knockout win, another Pacheco began the evening by doing the same. This observer is referring to Diego's younger brother and unbeaten Heavyweight Federico Pacheco. Federico, who stands 6'5 and weighed in over 250lbs. for his bout on the undercard faced a fighter named Oscar Heredia. In what was his fourth fight as a professional, the nineteen year old Pacheco focused on working behind a consistent jab and mixing in hooks to the body. It would be a left hook to the body that would send Heredia down in his own corner in the closing seconds of the second round. Heredia was able to beat the count, but the fight was stopped after the round by his corner.

This was my first time having an opportunity to see Federico Pacheco compete and similar to what his brother was able to do later in the evening, there is not much to say or much one can analyze. What can be said however, with regard to why the element of a consistent attack to an opponent's body is beneficial is that it takes an opponent's ability to move and evade punches away gradually because it effects the opponent's legs. This can also prove to be a useful approach in circumstances where an opponent is able to avoid and defend against punches to the head, which can prove beneficial as a fight progresses in terms of being able to open opportunities to the head. There is also the obvious additional benefit of the possibility of landing a punch in the right spot on an opponent's midsection that can bring a fight to an end suddenly because it often can have a paralyzing effect where an opponent has no choice, but to go down and try to catch their wind, which more often than not, results in said fighter being counted out because it is extremely difficult to move once struck in an area of the body that paralyzes you where you have trouble breathing, whether it be to the liver, ribcage, or solar plexus.

Although the elements of the benefits of a body attack is something that has been proven countless times throughout Boxing history and, despite the midsection being an obvious sensitive area of the human anatomy, it is a form of offense that many fighters today on every level of the sport for whatever reason seem to neglect. Nevertheless, the Pacheco Brothers were able to show in their respective bouts, what the benefits of the body attack could be when executed properly. As for what's next for both, it is difficult to say where Federico Pacheco is in terms of his development with only four professional fights, three of which have come by knockout against limited competition as he is obviously in the beginning stages of his career.

For older brother Diego, he appears to be nearing world championship contention and given his alignment with promoter Eddie Hearn and Hearn also now promoting fellow undefeated Super-Middleweight contender Edgar Berlanga, it appears obvious that their paths are likely to cross, especially if the goal for both men is an eventful challenge of current India Super-Middleweight world champion Saul "Canelo" Alvarez. The question might be whether or not either fighter's respective teams or perhaps even Hearn are willing to roll the dice and make that fight in the immediate future given both fighters similar standing current, each's growing fan bases, and both being potential challengers for Alvarez down the line.

"And That's The Boxing Truth.

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What Berlanga Can Take Away From Victory Over Quigley

The storyline prior to rising unbeaten Super-Middleweight contender Edgar Berlanga 's fight against former Middleweight world title challenger Jason Quigley on June 24th at The Theater in Madison Square Garden was whether or not Berlanga, who holds the North American Boxing Organization (NABO) championship in the Super-Middleweight division, could produce a performance that would serve as a strong argument for him as being a potential challenger for current undisputed champion of the division Saul "Canelo" Alvarez. As most know however, a slight wrinkle emerged two days before the bout when it was revealed that Alvarez had signed a three-fight deal with the Premier Boxing Champions (PBC) group of promoters, which moves Alvarez at least for the time being away from digital subscription sports streaming network DAZN and at least for now to United States premium cable network Showtime, which for Berlanga, who recently signed with Eddie Hearn of Matchroom Boxing, who had promoted several of Alvarez' recent fights, now finding himself without what seemed like an obvious path towards facing Alvarez.

While this could obviously change given not only the state of the PBC's deal with Showtime, and the network's merger this  week with parent company's Paramount  and it's digital subscription streaming network Paramount+ as part of a major corporate restructuring, which leaves the future of Boxing programming on the soon to be renamed Paramount+ with Showtime up in the air, for the immediate, the news regarding Alvarez had to at minimum cause a distraction for Berlanga prior to what should have been viewed as a step up in his career. The elements of the business end of the sport notwithstanding, the bout between Berlanga and Quigley was one of youth versus experience.

It was the experience of Quigley that stood out early as he implemented a strategy with an emphasis on movement, giving angles, and trying to counter Berlanga as he came forward. Though such an approach is not always appreciated, particularly amongst fans that prefer more toe to toe action, it did establish, despite the belief based on his knockout loss to Demetrius Andrade in November 2021, that Quigley was not interested in cooperating with the stance of some that he was an opponent designed to give the young unbeaten rising contender Berlanga a showcase win and potentially a quick knockout after being forced to go the distance in his previous four fights. What was also noticeable about Quigley's strategy was his willingness to try to catch Berlanga in between the punches he was throwing, which seemed to be effective in spots throughout this fight.

Beelanga's pressure and harder punches when he was able to connect however, gave him an edge. Despite how effective Quigley's tactics appeared to be, what turned out to work against him were four knockdowns throughout the course of the fight. In rounds three, five, and two knockdowns in the twelfth and final round, Beelanga's punching power and pressure were able to get to Quigley and put him on the canvas. Although the knockdowns in rounds three and five appeared to be what are often referred to as "Flash Knockdowns" where Quigley did not appear to be significantly hurt, those knockdowns prove more often than not to be detrimental in terms of scoring for the fighter that is knocked down because it creates a deficit in points that without being able to score knockdowns of your own, can prove to be difficult to overcome. In this case, the knockdowns could give a false sense that this fight was one-sided in Berlanga's favor simply because they created a significant deficit in terms of scoring that Quigley could not overcome in losing a unanimous decision.

In actuality, Quigley's approach throughout this fight succeeded in keeping Berlanga from being able to dictate how it was being fought, unable at times to get into a consistent offensive rhythm, and at times appearing to make Berlanga look discouraged. While with the exception of the four knockdowns he was able to score, this probably was not the type performance Berlanga was looking for in terms of trying to make a statement as a potential challenger for Saul Alvarez down the line, sometimes a win is a win and his victory was still convincing albeit without the knockout that most were probably looking for or expecting.

Although this victory over Jason Quigley marked the fifth time Berlanga has had to go the distance after starting his career with sixteen straight knockouts, this observer does not necessarily see that as a negative. It is indeed true that if a fighter scores knockouts and can do so in devastating fashion that said fighter will almost always move up the ladder of contention quicker, receive more attention, and likely get an opportunity to fight for a world championship quicker than those who take a more measured approach. The potential drawback for those fighters who are able to carve out reputations as "Knockout Artists" is they do not necessarily get the chance to fully develop their skills, nor do they get the experience needed to learn how to adapt as a fight progresses into the middle and late rounds against fighters of varying styles, who will not always cooperate with the desired scenario of a rising star or his/her team of a quick knockout. While going the distance on a string of several fights may be seen as a red flag in the eyes of some, it is to be expected when a prospect turned contender steps up in the caliber of competition as they approach challenging for a world championship. Criticism no matter what a fighter might do or how they perform is something that will unfortunately also come with the territory, but the experience fighters gain at these stages is invaluable and no doubt will benefit Edgar Berlanga as he continues to move forward in his career.

"And That's The Boxing Truth."

The Boxing Truth®️ is a registered trademark of Beau Denison All Rights Reserved.

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Can Berlanga Convince The Boxing World He's Ready For Alvarez?

The main goal of just about every fighter that competes in and around the 168lb. Super-Middleweight division is to secure a fight with Saul "Canelo" Alvarez. Not only is Alvarez one of the superstars in the sport of Boxing, which obviously means whomever he fights is most likely assured a career high payday, but in regard to the Super-Middleweight division, he remains the undisputed champion of the world. As such whenever a fight occurs in the division that does not directly involve Alvarez, the obvious question that surrounds it is whether those participating in a fight can make a convincing argument as being a potential opponent for him either in the near future or perhaps further down the road.

Undefeated Super-Middleweight contender Edgar Berlanga is one fighter that is trying to make that argument. Unbeaten in twenty professional fights with sixteen knockouts, Berlanga has quickly developed not only a fan following, but also buzz due to his punching power and ability to score knockouts almost as quickly as a fight begins, having scored all sixteen of his knockouts in the first round. Naturally, as a fighter moves up the ladder of contention, the level of opposition theoretically is supposed to get tougher for young prospects turned would be contenders.

While Berlanga had successfully worked his way to being the North American Boxing Organization (NABO), champion in the Super-Middleweight division, the streak of knockouts which began his career would ultimately come to an end in April 2021 when he scored an eight round unanimous decision over Demond Nicholson. This would begin a different streak as in his last four fights, Berlanga has been forced to go the distance.

Following his last outing in June of last year, where he scored a ten round unanimous decision over Alexis Angulo in his first fight as a main event attraction, which was broadcast on ESPN  and it's streaming network ESPN+ from Madison Square Garden's Theater in Berlanga 's home of New York, the fighter came to a  mutual agreement with his promoter Bob Arum to part ways. It is not uncommon for fighters to try and break away from promoters who help develop them as they try to progress for a hoped for shot at a world championship. Usually, such splits between fighter and promoter usually come as a result of the promoter's failure to secure a fight that would either move the fighter closer or directly to the goal of challenging for a world championship.

In essence, that appears to be what led to the split between Berlanga and Arum as the promoter described the split as a difference in opinion as to the direction of Berlanga 's career. Now one year removed from his last fight Berlanga, who is rated in the top ten in both the World Boxing Organization (WBO) per his holding the affiliated NABO and the World Boxing Council (WBC) in the Super-Middleweight division, prepares to return the the ring on Saturday, June 24th at The Theater in Madison Square Garden as he faces former world title challenger Jason Quigley in a scheduled twelve round bout that can be seen globally on digital subscription sports streaming network DAZN. 

This fight not only represents Berlanga 's debut on a new network after fighting the majority of his career up to this point competing on ESPN/ESPN+, but more specifically and perhaps importantly, this will be his first fight under new promoter Eddie Hearn of Matchroom Boxing. What makes that significant is for the last several years, Hearn has promoted and developed what has so far been a successful relationship with Saul "Canelo" Alvarez. Berlanga 's decision to sign with Hearn should be viewed as the obvious path for him to try to get a shot at Alvarez.

In Jason Quigley, Berlanga will face a fighter who has challenged for a world title for the first time in his career in a fight that is one further step up. There are two questions that come to this observer's mind as this fight approaches.

Number one, what kind of Berlanga will we see in this fight? As some may recall, despite getting the victory over Alexis Angulo in his last fight, he was criticized for his performance with some fans even stating that they felt Angulo won the fight. Whether his performance was in part affected by nerves in main eventing a Boxing card for the first time and doing so in Madison Square Garden, and/or what turned out to be a pending split with his then promoter Bob Arum and his promotional company Top Rank Inc., is something that only Berlanga can answer for himself. At this stage of his career after turning professional in 2016, Berlanga should know that he is at least in theory approaching competing at the top level of the sport and therefore, should expect the competition level to increase. The second question that surrounds this fight is whether or not Jason Quigley will be able to provide resistance and be able to test Berlanga?

Despite a respectable record of 20-2, with 14 Knockouts coming into this fight and being a former North American Boxing Federation (NABF) as a 160lb. Middleweight, Quigley is most known for having been knocked out by then WBO Middleweight world champion Demetrius Andrade in two rounds in November 2021. While Quigley seemed to be caught cold by the highly skilled and dangerous Andrade before he could have an opportunity to get into a rhythm, perhaps what some might see as a possible red flag is that Quigley has been stopped in both of his career losses. The loss to Andrade led to a near two year layoff for Quigley before getting back to the ring in April of this year in scoring a ten round unanimous decision over veteran Garbor Gorbics in what was his Super-Middleweight debut.

Quigley can rely on his experience or at least try to in this fight against Berlanga, but zt thirty-two there might be some who question what he might have left as perhaps some are questioning whether the twenty-six year old Berlanga is ready to potentially challenge for a world title or at least face another top contender should he win this fight. Perhaps some might take it a step further by saying that the difference in opinion as to the direction of his career, which led to his split with Bob Arum might have been rooted in Arum possibly feeling that Berlanga needs more time to develop rather than trying to get into position to challenge Alvarez in the near future.

Whatever the case might be, Berlanga knows that Quigley has been caught cold before and it would not surprise me, despite going the distance in his previous four fights, to see him try to jump on Quigley early and attempt to end the fight quickly. If that is indeed the case, Quigley's main objective at least for the first couple of rounds should be to try and weather the storm of Berlanga's punching power and try to gradually work his way into the fight as it progresses. Quigley must however, try to be as warmed up and ready to go as possible because he will likely be pressured from the outset and Berlanga is a fighter that can hurt you with either hand. If Quigley is not ready for the pressure and attack that Berlanga will likely apply, this could indeed be a short evening.

There were some fans particularly on social media that have been critical of Berlanga and Eddie Hearn for the selection of Quigley as the opponent for this fight. Such criticism is likely based on what happened to Quigley against Andrade. Sometimes however, especially in the present time we are all living in, no matter what a fighter and promoter might do, the fan can be fickle and hard to please. Regardless of what happens when Berlanga and Quigley square off in the ring, the fan regardless of what their level of knowledge of the sport and the development of a possible future world title challenger might be, fights like this are necessary for a fighter's continued progression and if Edgar Berlanga gets through Jason Quigley and does so impressively, his next fight will likely be against a top contender, if not what would likely be considered a long shot at least at this point to get a shot at Alvarez. It is up to Edgar Berlanga to make the best argument he can that he is indeed ready for that challenge. Whether he can do that in this fight might be debatable, but nevertheless, remains to be seen.

"And That's The Boxing Truth." 

Berlanga vs. Quigley takes place on Saturday, June 24th at The Theater in Madison Square Garden in New York City, NY. The card can be seen globally on digital subscription sports streaming network DAZN beginning at 5:45PM ET/2:45PM PT with Before The Bell featuring preliminary bouts. This will be followed by the main card beginning at 8PM ET/5PM PT. (U.S. Times Only.)

For more information about DAZN including schedules, list of compatible streaming devices, platforms, Smart TVs, availability around the world, local start times in your area, and to subscribe please visit: www.DAZN.com. 

(*Card and start times subject to change.*)

The Boxing Truth®️ is a registered trademark of Beau Denison All Rights Reserved.

Follow Beau Denison on Twitter: www.twitter.com/Beau_Denison 

Can Prograis Shine In Homecoming Title Defense?

The 140lb. Jr. Welterweight division remains in the spotlight in the month of June as two-time Jr. Welterweight world champion Regis Prograis will begin his second reign as world champion in the division when he puts his WBC world title on the line against Danielito Zorrilla on Saturday, June 17th in the champion's hometown of New Orleans, LA.

The fight, which can be seen globally on digital subscription sports streaming network DAZN from the Smoothie King Center represents not only the beginning of Prograis' second reign atop the Jr. Welterweight division after previously holding the World Boxing Association (WBA) crown, but also his first fight under his new promoter Eddie Hearn of Matchroom Boxing. Prograis became a two-time world champion in November of last year when he scored an eleventh round stoppage of Jose Zepeda to win the vacant World Boxing Council (WBC) crown. In what was an exciting back and forth fight, Prograis had his ability to take a punch tested before ultimately breaking Zepeda down and stopping him.

As Prograis' second reign begins, the Jr. Welterweight division might be heading towards a period of transition. At the time of this writing, it was only days ago when the former undisputed world champion of the division Jodh Taylor, the only man to defeat Prograis, suffered the first loss of his career in losing his WBO world championship to Teofimo Lopez. Two days after the fight however, Lopez announced his retirement from the sport. While that announcement should be taken with a grain of salt given Lopez' ongoing personal problems outside the ring as well as his well-publicized disgruntlement with his promoter Bob Arum, it has nevertheless not only kept interest in the division high, but also created a scenario where it now gives Prograis the opportunity to try and make a statement as to being the number one fighter in the division. 

What will the WBC champion be facing in his first title defense? In Danielito Zorrilla, Prograis will face a fighter who like himself, has only been defeated once in his career, and one that has scored thirteen knockouts in his seventeen career wins. Much like the champion, Zorrilla does have punching power, but perhaps a red flag that some might see is that the challenger will enter this fight rated number twenty in the world in the WBC's Jr. Welterweight ratings. While it is appropriate to ask why a fighter who is rated in the top twenty has been given thr opportunity to fight for a world championship, we obviously will not know if Zorrilla's ranking is misleading and perhaps a case of at best, questionable ranking practices by the sanctioning organization until the fight is underway.

Regis Prograis is a fighter with a Boxing style that this observer would liken to a sniper. In that he has hand speed, punching power, the ability to attack at varying angles, and finally the ability to set traps that thus far many fighters, including Josh Taylor, who got the nod over him by a razor thin decison in October 2019, have had difficulty trying to combat. The story of this fight in terms of what happens in the ring all centers on whether Zorrilla has a way to solve Prograis' puzzle. Zorrilla must find a way to cut the ring off from Prograis early to attempt to limit the champion's ability to move and set angles. He must however, be defensively aware at all times because Prograis is a precision counter puncher if given the opportunity and it is possible that Zorrilla could walk into punches he does not see if he is not strategic in applying pressure and is overly aggressive.

As for Prograis, this fight in some ways is an ideal set up for him. Defending his title in his hometown with what will likely be an enthusiastic crowd of supporters on hand. It is a scenario however, where other fighters have felt added pressure to perform above expectations as well as the added obligations that often come with fighting in your hometown. If Prograis is somehow not on his fight game with an eye towards potential bigger fights that might be ahead of him, the possibility of an upset does exist.

The bottom line is Prograis must get through this fight before any discussion xan be had regarding more lucrative paydays. If he can however, produce a solid performance and retain his world championship convincingly, he might provide a strong argument as being the top fighter the Jr. Welterweight division has to offer.

"And That's The Boxing Truth."

Prograis vs Zorrilla takes place on Saturday, June 17th at the Smoothie King Center in Nee Orleans, LA. The fight as well as it's full undercard can be seen globally on digital subscription sports streaming network DAZN beginning at 6:05PM ET/3:05PM PT with Before the Bell, which will feature preliminary bouts with the main card beginning at 8PM ET/5PM PT. ("U.S. Times Only.*)

(*Card and Start times Subject to change.*)

For more information about DAZN including schedules, list of compatible streaming devices, platforms, Smart TVs, availability around the world, local start times in your area, and to subscribe please visit: www.DAZN.com. 

The Boxing Truth®️ is a registered trademark of Beau Denison All Rights Reserved.

Follow Beau Denison on Twitter: www.twitter.com/Beau_Denison 

The Reinvention Of Anthony Joshua?

The latest chapter in the career of former two-time Heavyweight world champion Anthony Joshua began on April 1st in London, England under significant uncertainty and hype regarding what Joshua, who was working with a different trainer for the third time in as many fights, would look like coming off his second consecutive loss to undefeated unified WBO/IBO/IBF/WBA Heavyweight world champion Oleksandr Usyk, the man who ended Joshua's second reign as a world champion im 2021.

Although the declaration of both his promoter Eddie Hearn of Matchroom Boxing and of Joshua himself that a loss to upstart Heavyweight content Jermaine Franklin would signal the end of his career was in some ways a classic way to hype a fight out of a promoter's handbook, it was fair to wonder if following his second loss to Usyk as to whether or not he could adjust his style now under the guidance of trainer Derreck James. It was also fair to question if after two setbacks, whether or not the losses to a master boxer in Usyk was indeed the start of a decline in Joshua.

In the interest of honesty with the reader, I did not buy the hype tactics that were whether one would admit it or not, were designed to generate interest in what was a non-title fight and one that lets be honest, had little impact in terms of the outcome on the current upper echelon of the Heavyweight division. What this fight did represent however, was both a chance for Joshua to get back on track and show that he was still a player in the division, as well as a chance for Jermaine Franklin to show that his performance in dropping a decision loss to longtime contender and former world title challenger Dillian Whyte late last year, which gave him the opening for this opportunity was no fluke and if he were to br successful in this fight, it would show that he is now a player in the division.

The only thing left for both Joshua and Franklin to do was to enter the ring before a crowd of nearly 20,000 spectators at London's O2 Arena to do battle. What stood out immediately was Joshua seeming to be more defined physically as compared to his rematch against Usyk in August by coming into this fight at a career high for him 255 1/4lbs, but despite being heavier, Joshua appeared to be solid and in great condition. Although Joshua had built his reputation prior to his three career losses to Andy Ruiz and twice to Usyk on his ability to score quick and often devastating knockouts, Joshua began this fight appearing tentative in that he did not look to impose his will immediately, but appeared instead to implement a strategy with an emphasis on technique. A focal point from the outset that would serve the former world champion greatly throughout the fight was his jab and his ability in using that jab to maintain a distance between him and Franklin.

While this was not necessarily the most entertaining of fights to watch if you were one that was expecting to see a quick knockout, it was clear as Joshua gradually began to put round after round in the bank by simply fighting tall and looking to box Franklin, that this would be a significant adjustment in his style. He was not aggressive, but tactical, was not devasting, but measured. One key aspect of this strategy that Joshua executed well as the taller fighter was that whenever Franklin was able to get close, he would immediately tie him up and put his body weight on Franklin. There have been times throughout history, most notably used by fighters such as the Klitschko brothers, Vitali and Wladimir, as well as Lennox Lewis with regard to the Heavyweight division, where the use of such tactics boardered on being illegal, but it often boils down to what a referee will let a fighter with those physical advantages to get away with before being admonished that will determine how much the fighter will tempt fate and try to use such tactics to their advantage.

In this case, though Referee Marcus McDonnell would caution Joshua periodically throughout the fight, Joshua did not step over the line where I would feel that he should have been penalized a point or further disciplinary action was needed. Having said that, Joshua’s use of holding did serve two purposes throughout this fight. One it allowed him to control the output of Jermaine Franklin and it also provided an immediate defensive tactic whenever Franklin was able to connect with solid punches most notably with his right hand.

Despite the periodic success Franklin did have in landing that right hand, he had no answer to avoid the jab of Joshia and he had no way to avoid being tied up on the inside when he was able to get close. This was the story of the fight in that one fighter had some periodic moments throughout, but he could not find a way to halt the offense or the rhythm that his opponent was able to establish throughout the fight as Joshua boxed his way to a wide twelve round unanimous decision victory.

Although this was probably not the way that Anthony Joshua, his promoter Eddie Hearn, or the fans for that matter envisioned a victory for him in this fight, the bottom line is he did get the job done and therefore, his performance in this fight, though different from his previous norm, was still successful. The obvious question for Joshua going forward will be whether he will troy to secure a fight with undefeated two-time Heavyweight world champion Tyson Fury, current holder of the WBC world championship in the division now that negotiations for a fight between the champion and Oleksandr Usyk for what would be the Undisputed Heavyweight championship of the world have stalled if not outright broken down. 

It is indeed true that in regard to the United Kingdom, a fight between two of the sport’s biggest stars in Tyson Fury and Anthony Joshua does carry more significance as both are based in the United Kingdom and each have drawn massive crowds for their fights often held in big outdoor stadiums. As tempting and lucrative as that might be, if I were advising Anthony Joshua I would stress the importance of staying active. 

Often times both for economic reasons as well as their stature in the sport, fighters who reach a level such as Anthony Joshua has in his career tend to lose sight of the importance of staying active by fighting on average once or twice a year if that between fights deemed as significant or title defenses assuming said fighter is a world champion. A concept that was part of the norm in the sport in decades past was that star fighters regardless of whether they were world champions or not fought regularly, some doing so every few months, and while the level of competition was not always the highest particularly when world champions would compete in non-title fights between defenses, by being active regularly it allowed the fighter to remain in what is often referred to as “Ring Shape” or “Boxing Shape” so that when a fight of significance did come along, their odds of performing well were at least increased. 

In the present time where fighters that are regarded as top level fighters or world champions are making millions of dollars each time they compete, it is hard to tell a fighter that they should be more active. In this case, if a fight against Tyson Fury is not available to him within a window of two to three months, this observer believes the best option will be for Joshua to simply fight whomever is available even if it meant that he might have to face a fighter of little regard that is not ranked highly in any of the five recognized world sanctioning organizations as by being active he will not only be able to polish and refine his skills and apparently a new style that he and his trainer Derreck James used in this fight against Jermaine Franklin, but by being more active than his contemporaries at the top of the division, it will improve his odds of success when the next opportunity to fight for a world title does come along.

While it is still unclear whether the version of Anthony Joshua we saw against Jermaine Franklin is a “Reinvention,” the best way to continue to improve and move on from those setbacks he has suffered throughout his career is to be as active as possible. Something that can only happen inside the Boxing ring and not by waiting by the phone while negotiations on the business side of the sport, hopefully, play itself out.

“And That’s The Boxing Truth.”

The Boxing Truth® is a registered trademark of Beau Denison All Rights Reserved.

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Joshua-Franklin: Can Joshua Bounce Back?

Only with the rarest of exceptions, one would be hard pressed to not find a fighter in the sport of Boxing or to take it a step further, all of combat sports, that has not at one time or another experienced a setback or several throughout the course of their careers. This is one reason why veteran writers/journalists/historians such as this observer will refer to what a fighter goes through during the course of their careers as "Chapters" in the story of that career. The story of former two-time Heavyweight world champion Anthony Joshua is one that is about to embark on a new chapter that one might have the working title of "The Rebuild?" or "The Comeback." 

Without delving too much into the backstory of how we got here to what will be the start of what is essentially phase three of Joshua's career, the conclusion of the previous chapter was Joshua's failure to regain his title for second time in his rematch against undefeated unified IBF/WBA/WBO/IBO Heavyweight world champion Oleksandr Usyk in August of last year, Usyk, the man who took the unified portion of the World Heavyweight championship from Joshua and ended his second reign as champion over a year earlier.

While Joshua fought a better fight in the rematch with Usyk, he was still unable to get the job done. In hindsight, even though Joshua had an immediate rematch clause, which he exercised to get another fight with Usyk, there are likely some who question the wisdom of that decision even though he was simply out boxed by a master tactician both times and was not knocked down or out in either bout. Now Joshua prepares to try and get his career back on track as he will face Heavyweight contender Jermaine Franklin on Saturday, April 1st at the O2 Arena in London, England. A bout that can be seen globally on digital subscription sports streaming network DAZN.

Although there is the similarity of both Joshua and Franklin coming into this fight off of losses, Franklin's loss in November of last year to former world title challenger and former Joshua opponent Dillian Whyte, established the previously unknown native of Saginaw, MI as a Heavyweight contender. It was in that fight where Franklin, who entered that bout unbeaten in twenty-one professional fights, dropped a twelve round majority decision to Whyte, but arguably came out of that fight looking more like a winner then Whyte did as there were several including yours truly who felt that Franklin deserved the decision. Perhaps, it was that consensus opinion as well as Franklin's performance in that fight where he seemingly outworked Whyte in a fight that was not the most entertaining to watch, which has resulted in him getting this chance against the former champion Joshua.

This will be Joshua's first fight and second connective fight with a new head trainer in his corner. After previously working with trainer and former world champion Robert Garcia for the rematch with Usyk, this time Joshua has enlisted trainer Derrick James to be his coach. James has trained several world champions, much like Garcia, including current undefeated IBF/WBA/WBC Welterweight world champion Errol Spence, among others. The obvious question that is asked whenever a new trainer takes over the reins of an established star in the sport is what new elements or wrinkles can that new trainer bring to the table in terms of hopefully helping improve and evolve that fighter's skillset.

In this case, I believe most would concede that even though Joshua fought a better fight the second time around against Usyk and that fight was closer than the first encounter, at no point in either fight did Joshua assert his naturally bigger size and strength on Usyk, who at that point was an undefeated former Undisputed Cruiserweight world champion, who also showed mixed returns in terms of his ability to handle Heavyweights in his previous Heavyweight bouts prior to facing Joshua. Whether it was a case of Joshua being under prepared in either of those fights or perhaps complacency in underestimating just how good and skillful Oleksandr Usyk is, I believe many would say that whatever the case was, it was the wrong strategy.

Many will of course remember that Joshua began his pro career with a string of quick knockouts. While that certainly helped him move up the ladder of contention quickly and eventually to a world title, a problem that many fighters that are able to have a similar rise up the ranks run into at some point is not having a Plan B when an opponent is prepared for and able to withstand their punching power. In Joshua's three losses, first to Andy Ruiz, then the two against Usyk, an argument can be made that not only did Joshua not have a Plan B, but he also did not recognize the need to adjust whatever plan he had in those fights when it became clear that his strategies were not working. The challenge for Derrick James is not only to find a way to reinstill Joshua's instincts as a power puncher, but also, giving him the mental aspects to recognize when a change of approach is needed, as well as a way to tactically implement it.

In terms of the opposition, Jermaine Franklin is still largely unknown from the standpoint that it is not known how he will respond to a fighter with Joshua's power. What can be said however, is he was able to withstand the best of what Dillian Whyte threw at him and in addition to seemingly being able to outwork him over the course of the fight, Franklin also proved to be durable. The question is whether or not that was a case of Franklin catching Whyte on an off night or more of a circumstance of Franklin not getting the benefit of exposure on television consistently prior to that fight that was the reason why he was able to turn in a performance that many did not expect.

Given what happened in that fight in Franklin coming out on the losing end of a decision many felt he deserved, it will also be interesting to see if Franklin approaches this fight a bit more aggressively in an effort to keep the outcome out of the hands of the three official judges. One should also keep in mind, despite Anthony Joshua's reputation as a "Knockout Artist," he has been caught, hurt, knocked down, and knocked out before. As such, even though Franklin has had limited exposure up to this point, the possibility certainly exists that Joshua can be caught and the beauty of Boxing is after all, "Anything Can Happen At Any Time." Whether Franklin, who has fourteen knockouts in his twenty-one career wins, has the power or the timing to be able to catch Joshua as Andy Ruiz was able to do when he knocked him out in their first fight in June 2019, remains to be seen.

While there is not much "Hype" at least from yours truly, beyond the simple quote that indeed anything can happen, which should not be viewed as "Hype" more than it should be taken as "Common Sense," promoter Eddie Hearn, who has prompted Joshua for his entire career, has started that if Joshua were to lose this fight, it might signal the end of his career. Although that should be taken in context as a promoter's primary job is after all, to generate as much interest as possible to both sell tickets as well as to hopefully, move the needle for lack of a better term for their broadcaster, in this case DAZN, I do not necessarily believe that should he lose this fight that Joshua would be finished as a fighter because he is one of the biggest stars in the sport, particularly in the United Kingdom where he has routinely drawn massive crowds in stadiums for his fights.

A loss however, would at minimum take Anthony Joshua out of the world championship picture for a period of time and it would be dishonest to say that the onus is not on Joshua in this fight and obviously with that, there is pressure. On the other side of the equation, much as was the car prior to his bout with Dillian Whyte, Jermaine Franklin has nothing to lose and everything to gain. No matter how well regarded a fighter might be, their stature in the sport, and how dominant they might be, the longer a fighter's career continues, the competition will get tougher with time and the possibility of a loss is always there. How Part 3: Chapter 1 in the story of the career of Anthony Joshua is ultimately written remains to be seen. 

"And That's The Boxing Truth."

Joshua vs. Franklin takes place on Saturday, April 1st at the O2 Arena in London, England. The bout as well as it's full undercard can be seen globally on digital subscription sports streaming network DAZN beginning with The DAZN Boxing Show: Before The Bell, which will feature preliminary bouts beginning at 11:45AM ET/8:45AM PT. This will be followed by the main card, which will begin st 2PM ET/11AM PT.

(* U.S. Times Only*) 

(*Card and start times subject to change.*)

For more information about DAZN including schedules, list of compatible streaming devices, platforms, Smart TVs, availability around the world, local start times in your area, and to subscribe please visit: www.DAZN.com. 

The Boxing Truth® is a registered trademark of Beau Denison All Rights Reserved. 

Follow Beau Denison on Twitter: www.twitter.com/Beau_Denison

OHARA DAVIES REACTS TO WBA DECISION AND MAKES SANDOR MARTIN PREDICTION

Press Release: By Probellum -

Credit: Problem 

LONDON, JUNE 14 – Ohara Davies has been left baffled by the WBA’s decision to overlook him for a shot at the world title.

‘Two Tanks’ was hoping to be picked to fight for the vacant super lightweight belt but learned on Sunday night, that No1 ranked Alberto Puello had been chosen to face Batyr Akhmedov, who sits at No6. 

The WBA also confirmed that Ismael Barroso, the Venezuelan puncher who withdrew from a November clash with Davies, will fight the winner. 

Davies, No3 in the rankings. has been left to face Spain’s Sandor Martin in an eliminator while former world champion, and fellow Probellum fighter, Regis Prograis has been told he would replace any of the contenders if they chose to pull out. 

“When I found out about the WBA’s decision, I was gutted,” said Davies, who fights in Leeds on Saturday night. 

“I felt like I should have been given the shot next because I was meant to fight Ismael Barroso, but he pulled out of our fight, so I don’t understand how he can be made mandatory challenger for the title? 

“I didn’t understand the WBA’s decision, but I have had to fight my whole life, and this is just another fight.” 

Davies, who is also keen to fight Newcastle’s Lewis Ritson down the line, respects Martin’s ability but is confident of stopping the Spanish southpaw. 

“There is also a feeling of relief that I get to fight Sandor Martin in an eliminator, because I now get the chance to wipe the smile off Eddie Hearn’s [Martin’s promoter] face,” Davies added. 

“Martin is a good fighter, he’s hard-working and he came in as the underdog against Mikey Garcia and got the win. He’s fast on his feet and a good boxer but one thing I know is that he isn’t a puncher.   And all it will take is one right hand to the chin, from me, and it’ll be all over. 

“After this fight in Leeds, give me another eight to 10 weeks and I will be ready for Sandor, whether it’s here or in Spain.” 

To keep up to date with the latest news on Davies’ world title journey, sign up to our newsletter or follow Probellum on Instagram, Twitter and Facebook.    

You can also follow our official news, results, and information account, Probellum News, on Twitter. 

About Probellum   

Launched in September 2021, Probellum is a global boxing promoter, and the fastest-growing brand in the sport.

Following the success of the opening two shows in December 2021, Probellum has already held back-to-back world championship nights in Dubai, as well as a packed card in Newcastle.

The world title action then headed to Liverpool last month where Paul Butler won the WBO bantamweight crown.

Probellum’s elite stable of fighters also includes Nonito Donaire, Regis Prograis, Estelle Mossely, Sunny Edwards, Eimantas Stanionis, Donnie Nietes and Dina Thorslund.

But the company has also recruited the next generation of stars with Peter McGrail, Mark Dickinson and Pat and Luke McCormack, Shabaz Masoud and Spencer Wilcox among the young talents under the Probellum umbrella.

Since launching, Probellum has signed co-promotional partnerships with some of the biggest promoters globally, including DiBella Entertainment (US), Wasserman (Germany), Universum (Germany), GYM (Canada), Maravilla Box (Spain), Team Ellis (Australia), Titov Boxing Promotions (Russia), Volcano Boxing (El Salvador), BXSTRS Promotions (Mexico), PR Best (Puerto Rico) Glozier Boxing (New Zealand), Box Office Sports (Ghana) and LNK Boxing (Latvia).     

Material and Photo Courtesy of: Probellum Used with permission

The Boxing Truth® is a registered trademark of Beau Denison All Rights Reserved.