DAZN, Top Rank, And The Ever Evolving Boxing Broadcast Landscape
Credit: DAZN On March 18th, the focus of the Boxing world focused on Madison Square Garden in New York City where a press conference was held where digital subscription sports streaming network DAZN announced its latest partnership in forming a multi-year worldwide broadcast deal with Hall of Fame promoter Bob Arum and Top Rank Inc , marking the latest promotional entity to join the network that has marketed itself as “The Global Home of Boxing.” While the aforementioned tagline is a clever marketing tool, it is really as close to reality as one could claim. After all, in 2018 when DAZN entered the United States market, many laughed at the idea of a strictly streaming-based platform that would operate primarily under a subscription model as a potential power broker in the sport of Boxing. This observer has from the moment I was informed of the network’s entry both into the United States, but also Boxing was supportive of what was being attempted. Before I elaborate further, it ...