Wheaties Celebrates 100 Years With the Launch of the Century Box Series Featuring The Greatest of All Time: Muhammad Ali
Press Release: June 8, 2021 By General Mills – MINNEAPOLIS-- To mark its 100-year anniversary, Wheaties is continuing its tradition of recognizing athletes for their achievements on and off the field by dropping a limited-edition Century Box Series starting with The Greatest: Muhammad Ali. This collectible box will be the first in a multi-part commemorative series, launching throughout the centennial year and featuring inspirational champions that span decades, sports, and unforgettable cultural moments. Credit: General Mills “He was a voice for equality and justice for all. He would be honored to be the first athlete featured on the Wheaties Century Box so that his enduring wisdom, optimism and hopes can continue to affect emerging athletes and humanitarians.” Wheaties redefined what it means to be a Champion by reserving its cover for trailblazing athletes who use their sports platforms for something greater. Its culture-defining, collectible boxes showcased t...