DAZN, Top Rank, And The Ever Evolving Boxing Broadcast Landscape

Credit: DAZN 

On March 18th, the focus of the Boxing world focused on Madison Square Garden in New York City where a press conference was held where digital subscription sports streaming network DAZN announced its latest partnership in forming a multi-year worldwide broadcast deal with Hall of Fame promoter Bob Arum and Top Rank Inc, marking the latest promotional entity to join the network that has marketed itself as “The Global Home of Boxing.”

While the aforementioned tagline is a clever marketing tool, it is really as close to reality as one could claim. After all, in 2018 when DAZN entered the United States market, many laughed at the idea of a strictly streaming-based platform that would operate primarily under a subscription model as a potential power broker in the sport of Boxing. This observer has from the moment I was informed of the network’s entry both into the United States, but also Boxing was supportive of what was being attempted. Before I elaborate further, it is important for me to state for the reader that I do not currently work for any other outlet or network outside of the platform I own here at The Boxing Truth®. The reason for my previous statement in full disclosure and honesty with the reader, is it is important for me to state that my support of DAZN was not and is not rooted in bias and I have not been compensated in any way by the network by being vocal in my support over the last eight years.

Why was I  and remain a vocal supporter? The short version is understanding what a consumer goes through and having seen what had increasingly become a pay-per-view centric approach by many promoters and networks throughout the sport become out of control both in the frequency in how often it was used as well as prices for such cards on a per event basis, something I have often compared to that of the mentality of a compulsive eater. In that more often than not, those with such a mentality know when enough is enough, but simply lack the control to stop themselves. Although I by no means am comparing the mentality of insisting on what was in 2018 and remains an outdated and overpriced model to that of a disorder that many suffer from and is in no way an attempt by yours truly to be humorous, the continued insistence of some to continue using such a model, despite increasing evidence both in changes in consumer habits in how content both television and audio is consumed, but also the steady decline in pay-per-view buys as price points have increased and consumers continue to increasingly reject the model, makes the reference appropriate.

Of course, longtime readers know that while I have been and remain supportive of DAZN and really of any network or platform that is not only consumer-friendly, but also tries to do right and grow the sport by making it more accessible to the public regardless of economic level, I have also called out networks when appropriate. This was no different when DAZN ventured into pay-per-view. Even though the network in the aftermath of the COVID-19 global epidemic, insisted that their use of the pay-per-view model would be selective, I felt it was a mistake, while also acknowledging that the impacts of the epidemic, which affected just about every industry one could name, including the sports and television industries, necessitated the adaptation at least in the short term as a way to try and recoup lost revenue from when sports were inactive, which had to have had a negative impact on subscriptions to DAZN and other streaming networks. 

As pay-per-view has remained an option, the introduction of an “Ultimate” subscription, an upgrade to a standard subscription from DAZN that would include pay-per-view offerings at no additional cost for an increased monthly or annual fee, was no doubt a response to consumers/subscribers not embracing pay-per-view even on a selective basis. Other digital subscription networks within the space, most notably ESPN+ (Now ESPN Unlimited) also saw their attempts at using the pay-per-view model dwindle over time and this included the handful of pay-per-view offerings promoted by Top Rank between 2018-2025 during its most recent deal with ESPN. 

Although not doing nearly as many pay-per-view offerings as other promoters and networks, and consistently producing events across ESPN’s networks, the commonality remained the same, consumers generally voted no on pay-per-view. This resulted in the majority of Top Rank’s events being available on ESPN’s streaming platform included with subscription. Despite it mostly being a win for Boxing fans, the network, likely due to increased competition and increasing rights fees for other major sports including the NBA opted not to renew its long-standing deal with Top Rank in the summer of last year. This resulted in Top Rank putting on select events on its free ad-supported Top Rank Classics streaming channel, while actively negotiating for a new broadcast deal with multiple networks, which turned out to be DAZN being able to secure the rights in a multi-year agreement, 

The obvious question is what can one expect now? With so many notable promotional entities under one network banner with DAZN, it's natural to assume that it would be easier at least in theory both in an attempt to keep their broadcaster pleased by putting the best fights possible on the network, and in turn, drawing interest and ratings/subscription numbers to DAZN, that there will be more willingness from promoters to put their top talent in against each other. It is worth pointing out, however, that this is certainly not the first time that multiple promoters, each with sizable stables of fighters, have done business with one network platform and some might say that simply being aligned with the same network does not guarantee a streamlined process nor does it mean that fights of significant public interest will necessarily get made in a more reasonable timeframe than is typically the case.

What makes this a bit different is this consolidation of major promoters is occurring in the streaming realm rather than traditional television or cable. Although the method of distribution has changed significantly, there are other factors that change things slightly from how things were done for decades. There are more than one streaming network that have invested significantly in Boxing as well as new promotional entities such as Zuffa Boxing that are each trying to carve out their respective space within the sport as well as possible changes to the Muhammad Ali Act, which some have claimed is a response at least in part to Boxing’s many ills and flaws within the existing structure of the sport. While this observer has been vocal in stating that I support the existing legislation of the Ali Act and do not support potentially taking rights away from fighters, potentially limiting fighter pay, and possibly giving promoters more power with little or possibly no oversight, which could lead to conflicts of interest including allowing promoters to crown their own world champions and dictate their own rankings, the fact that reforms to existing legislation may indeed become law here in the United States, should put pressure on other promoters and the sport’s existing sanctioning organizations to not only put their best effort forward, but also attempt to clean up some of the flaws that somehow always leaves Boxing open to consistent ridicule and outright mockery.

Much like with the pay-per-view model largely no longer being of value and consistently rejected by consumers, it will likely be those same consumers who will vote both with their opinions and their wallets as to whether or not an approach by promoters, whether it be those who are advocating for significant change via legislation, which could ultimately prove to be good or bad depending on one's perspective and whatever those who are pushing for such reforms are ultimately motivated by, or those existing promoters who continue to operate under the more traditional model of the sport. Although things may seem like they are on an upward wave of momentum for Boxing in a streaming/digital age, promoters will always walk a tightrope and ultimately if consumers reject whatever approach a promoter might take for whatever reason, ultimately those networks that the promoters are aligned with will want to see not only an adequate return on their investment, but will want to see numbers, both in terms of viewership and in terms of their financial bottom lines that will convince the leadership of those networks to keep an ongoing investment in Boxing. Whether it is a commitment of a few years or as was the case with networks like HBO and Showtime, who were each involved heavily in the sport for decades before each bowing out, one should not assume a network will continue to support the sport for the sake of it unless they see consistent performance in both numbers and dollars as well as commitment from promoters to put out the best product possible.

While DAZN now finds itself in a position not unlike those that HBO and Showtime found themselves in at  their highest points, one can only hope that along with a more consumer-friendly approach in a move away from pay-per-view, that the network avoids the type of complacency that arguably led the two one time power brokers in Boxing to each exit the sport within the last decade.

“And That's The Boxing Truth." 

Update: While this column was in development over the last week, it was also announced that Oscar De La Hoya’s Golden Boy Promotions signed a multi-year extension with DAZN keeping its slate of events along with Top Rank, Matchroom Boxing, Queenberry Promotions, Riyadh Season, Ring Magazine, and several other promoters all available on the network.

Photo Courtesy of: DAZN Used with permission.

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Can Mayer Become A Three-Division World Champion?

The recent history of Boxing overall will largely and rightly center on the long overdue spotlight that has finally shined on female fighters over the last decade. Recognition that has finally resulted in the women in the sport not only being featured at the top of cards in main events on events that also feature men's bouts, but more specifically significant strides made towards female fighters earning higher purses for their efforts inside the ring. One fighter that has been able to take advantage of the increased exposure for women in the sport is Mikaela Mayer.

Mayer, a 2016 Olympian, has gone on to have a successful career as a professional since turning pro in 2017 compiling a record of 21-2, with 5 Knockouts, becoming a two-division world champion along the way including a unified world champion as a 130lb. Jr. Lightweight and world champion as a 147lb. Welterweight. Those accomplishments, along with a crowd-pleasing style as a boxer/puncher has made her one of the top stars in the sport along with names like Katie Taylor, Claressa Shields, and Amanda Serrano. As all three have cemented their future status as Hall of Famers, Mayer now prepares for the next chapter of what will likely be her Hall of Fame career as she will move up in weight once more to challenge WBA World Jr. Middleweight champion Mary Spencer on Thursday, October 30th at Casino Montreal in Montreal, Canada a ten round world championship bout that can be seen here in the United States on Top Rank Boxing’s Classics Fast Streaming channel across multiple streaming app platforms.

This amounts to what one would call an away game for Mayer if this were a team sport due to the current WBO Welterweight world champion and native of Colorado Springs, CO traveling to Canada to face Spencer, a native of Montreal on her home turf. It is not a position that Mayer is not unfamiliar with, however, having fought four times in the United Kingdom under similar circumstances. 

While Mayer’s two career defeats occurred over that four fight stretch in losing close decisions to world champions Alycia Baumgardner and Natasha Jonas in 2022 and 2024 respectfully, two fights that ended in razor thin split decisions, this is a case where, despite being the fighter moving up in weight, many likely view her as the favorite going into this fight. This is due to both the challenger having more experience compared to Spencer as well as overall caliber of opposition. Perception, however, may not necessarily be reality.

The champion will come into this title defense, her first since winning the vacant WBA world championship in April of this year with a ten round unanimous decision over Ogleidis Suarez, with a record of 10-2, with 6 Knockouts. Although at a disadvantage in terms of overall experience as well as marquee opposition as compared to Mayer, Spencer does have punching power and has scored knockouts in 60% of her career wins. She is also two inches taller than Mayer at 5’11 and is seemingly the naturally bigger of the two fighters. Whether that shows when champion and challenger are in the ring on fight night remains to be seen. 

What this fight will come down to in this observer’s mind is whether Spencer will be able to dictate the combat and do so for the entire fight. At her best, Mikaela Mayer is a fighter that is good at controlling the distance between herself and her opposition, and often varies her attack by approaching an opponent at different angles and getting the better of the action with her hand speed and being able to evade with footwork and lateral movement. Spencer, whose two career defeats came to the same fighter, former unified Jr. Middleweight world champion Femke Hermans, must find a way to cut the ring off, apply consistent pressure and limit Mayer’s ability to both move and get her punches off first. Although there are some who feel Mayer’s losses to Alycia Baumgardner and Natasha Jonas should have gone her way, both fighters were successful in being able to limit what she was able to do for periods throughout those fights and were also able to back her up consistently along the ropes. Both fights were extremely close, but those aspects often can be the subtle differences that can determine who will win a fight in scenarios where it otherwise might be too close to call. 

The story going into this fight may indeed center on Mikaela Mayer attempting to become a world champion in a third weight division, but in an era where the level of competition is ever increasing as the sport for women continues to benefit from long overdue exposure and growth that will manifest in the coming years as a result, Mary Spencer is likely looking at this fight and her opportunity to add her name to the list of notable world champions that have served as cornerstones of the most recent era of Women's Boxing by defending her title successfully against one such cornerstone. 

“And That's The Boxing Truth.”

UPDATE: As this column was being prepared for publication, it has been announced that in addition to the WBA Jr. Middleweight world championship currently held by Mary Spencer, the vacant WBC and WBO world championships in the 154lb. Jr. Middleweight division will also be on the line giving the combatants a chance to win those vacated titles and become a unified world champion in the division. The WBC and WBO Jr. Middleweight world championships were previously held by Cecilia Braekhus, who defeated previous unified world champion Ema Kozin on October October 4th in her native Norway before retiring as champion and thus opening a vacancy in both the WBC and WBO in the Women's Jr. Middleweight division, which will be filled barring a draw outcome in this fight. 

Spencer vs. Mayer takes place on Thursday, October 30th at Casino Montreal in Montreal, Canada. The fight can be seen in the United States on Top Rank Boxing’s Classics Free 24/7 Fast Streaming channel across multiple streaming app platforms beginning at 8PM ET/5PM PT. For more information and a full list of available platforms where the Top Rank Classics Fast Streaming channel is carried please visit: https://toprank.com/TR-Classics

(*Card and Start Time Subject to Change.*)

(*Check your local listings internationally.*)

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Was Victory Over Harutyunyan Stevenson's Swan Song With Top Rank?

The story leading up to undefeated three-division world champion Shakur Stevenson's bout against Artem Harutyunyan on July 6th was his first title defense as the WBC World Lightweight champion.  Before a hometown crowd, Stevenson put forth a dominant performance, skillfully out Boxing Harutyunyan over twelve rounds to retain his world title. 

While this observer summed up what occurred at the Prudential Center in Stevenson's hometown of Newark, NJ,  there is more to the story, which was omitted from the preview penned by yours truly last week, but was not done so as a means of ignoring on my part. It was simply something that I chose to hold off discussing until after the fight. Just what am I referring to? The fact that this fight and what turned out to be the latest successful, lopsided outing for Stevenson, was the final bout under his current promotional agreement with Hall of Fame promoter Bob Arum's Top Rank Inc. Normally, I do my best to try and avoid discussing these types of issues involving what could be a parting of ways between a fighter and a promoter. The reason for this is certainly not out of fear to discuss such subjects, but frankly such situations, which are firmly in the realm of the business end of the sport, tend to often resemble conflicts that one would see play out on a “Reality TV” program, only thanks in part to the age we are living in, such disputes/differences of opinion tend to now play out across social media platforms as well as others methods of communication. 

Although this may be entertaining for some, I personally have a hard time, despite my best efforts,  following it all, much less being able to discern what is fact, fiction, or simply folks blowing off steam. In this case, while there may not be much in the way of public spats between fighter and promoter, there is a true conundrum that may not be easily answered. 

Shakur Stevenson is a truly gifted fighter that may ultimately go on to be regarded as a generational talent. The problem for him and anyone who promotes him is he may be in a rare category where he might be too good, for his own good. What do I mean by that dear reader? Stevenson just might be one of those fighters that fighters in and around his weight class, and to be more specific, those who handle those fighters from a managerial and promotional standpoint as a high risk, low reward scenario. In that the risk of defeat against someone with the elusive, crafty type of style that Stevenson has is obviously high because he has proven to be a difficult puzzle to solve thus far. Furthermore, where the low reward aspect enters the equation is Stevenson, though extremely talented and highly skilled, has not been the type of fighter to put himself at risk for the entertainment of a crowd attending his fights or those who tune in to watch his fight through streaming or traditional platforms, nor should he for the mere sake of entertainment value. The main objective in the sport of Boxing and why it is known as “The Sweet Science" is after all, to hit and not be hit. Something that Stevenson has been nearly flawless executed so far in his unbeaten career.

What might be most troublesome for Stevenson in terms of his negotiating position both in trying to secure more lucrative paydays as well as in securing a long-term agreement with a promoter like Bob Arum and a selling point to the public, despite his domination, is he has seemed more content to box his way to victories via the judges scorecards than looking for a victory inside the distance via knockout or stoppage. The most recent example of this was his fight against Artem Harutyunyan where, despite his confidence before the fight as well as indicating to his corner in the middle of the fight that he would stop Harutyunyan, he seemed for lack of a better term, to take his foot off the gas as the fight progressed even as there were points throughout where it seemed like if he pressed the issue more, he may have been able to stop Harutyunyan. While part of this should be attributed to the “Game" effort of Harutyunyan, who never stopped trying to turn things in his favor, it is not a positive for any fighter competing in a world championship bout as the main event attraction in their hometown to hear what should be an enthusiastic crowd, voicing their dissatisfaction with what they are seeing by booing the fighter they paid to see, despite a dominant, one-sided performance that has become a Stevenson trademark. 

Whether or not the now promotional free agent and WBC World Lightweight champion decides to stay with Arum, the promoter he has been aligned with since the beginning of his professional career, remains to be seen, but the need to showcase all his God given attributes, and do so in a way that will drum up support for him from the public, increase ratings,where both he and his promoter will make top dollar, and most importantly, to convince other star fighters in and around the same weight division to take the risk in fighting him. Without finding what is a delicate balance between showcasing his skills and doing so where it maximizes his value, the conundrum Stevenson now finds himself in will continue to follow him. It is  a shame because Shakur Stevenson should be appreciated for the outstanding fighter he is turning out to be.

“And That's The Boxing Truth." 

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JAVIER "RAYITO" PEDROZA CLASHES WITH FLOYD DIAZ IN VEGAS JUNE 21ST

 Press Release: May 25, 2024 By Lewis Moss - A modern day Cinderella man story could unfold June 21st when undefeated Top Rank prospect Floyd Diaz takes on Mexico’s 29 year old 12 year fight veteran Javier "Rayito" Pedroza 18-11 at the Fontainebleau Las Vegas, Las Vegas, Nevada, USA June 21st.

 

Credit: Mike O'Hara/Dragon Fire Boxing

Pedroza opened up about his fight preparation, what the fight means to him and a final message.

 

“Preparation has been the best of my life; discipline has always characterized me but this time applying the experience throughout my 12 years as a professional. I was lucky enough to start the year sparring with Jason Moloney for his first title defense against Saul Sanchez, then straight into camp with Jonthan Rodriguez for his WBA Title Eliminator then later with Luis Nery for his Undisputed World title fight in Japan with Inoue.

 

“This fight right now represents a better future for me and my family. I am aware of what Top Rank means in the world of boxing. It is a dream come true that they have given me this opportunity and even more so being in Las Vegas. I want the world to know who I am and I'm ready to show it on June 21”

 

“I would like to thank everyone involved in organizing this fight, my advisor Tony Tolj, Matchmaker Brad Goodman and top rank for the opportunity”.

 

Pedroza delivered a final message ahead of his clash.

 

“Boxing is of times and this is mine, I don't care who you are because I have already faced the best and you are going to know what a true Mexican warrior with hunger is.”

 

Tune in June 21st on ESPN plus for all the action for another night of Top Rank non stop action in the fight capital of the World, Las Vegas.

A modern day Cinderella man story could unfold June 21st when undefeated Top Rank prospect Floyd Diaz takes on Mexico’s 29 year old 12 year fight veteran Javier "Rayito" Pedroza 18-11 at the Fontainebleau Las Vegas, Las Vegas, Nevada, USA June 21st.

 

Pedroza opened up about his fight preparation, what the fight means to him and a final message.

 

“Preparation has been the best of my life; discipline has always characterized me but this time applying the experience throughout my 12 years as a professional. I was lucky enough to start the year sparring with Jason Moloney for his first title defense against Saul Sanchez, then straight into camp with Jonthan Rodriguez for his WBA Title Eliminator then later with Luis Nery for his Undisputed World title fight in Japan with Inoue.

 

“This fight right now represents a better future for me and my family. I am aware of what Top Rank means in the world of boxing. It is a dream come true that they have given me this opportunity and even more so being in Las Vegas. I want the world to know who I am and I'm ready to show it on June 21”

 

“I would like to thank everyone involved in organizing this fight, my advisor Tony Tolj, Matchmaker Brad Goodman and top rank for the opportunity”.

 

Pedroza delivered a final message ahead of his clash.

 

“Boxing is of times and this is mine, I don't care who you are because I have already faced the best and you are going to know what a true Mexican warrior with hunger is.”

 

Tune in June 21st on ESPN plus for all the action for another night of Top Rank non stop action in the fight capital of the World, Las Vegas.

Material Courtesy of: Lewis Moss and Photo Courtesy of: Mike O’Hara/Dragon Fire Boxing  Used with permission.

The Boxing Truth®️ is a registered trademark of Beau Denison All Rights Reserved.

Kambosos Benefits From Questionable Scoring To Win IBO World Lightweight Championship

The storyline going into the IBO Lightweight world championship bout between defending champion Maxi Hughes and former Undisputed Lightweight champion George Kambosos was whether Kambosos could find a way to bounce back after losing his crown to Devin Haney and suffering a second loss to Haney in an immediate rematch. Two fights where Kambosos was out boxed by the superiorly skilled Haney.

While at the moment that Kambosos' challenge of Hughes on July 22nd in Shawnee, OK, the four world championship that comprise the undisputed championship in the 135lb. Lightweight division remain unified and in Haney's procession, there was also the wrinkle of Hughes, who was making the third defense of the one world championship not in the undisputed Lightweight crown, being treated as an opponent rather than a world champion from the broadcasters broadcasting the bout for sports cable network ESPN and it's streaming network ESPN+ to him being announced first during ring introductions prior to the bout, despite being the defending champion. The latter, while done previously in Boxing history, defies the traditions of the sport where a world champion is normally introduced last prior to a bout beginning. 

What could be seen as disrespectful and perhaps rooted in bias by both the network broadcasting the bout and maybe even Kambosos' new promoter Bob Arum's Top Rank Inc., something that has also been done by television networks and promoters who have vested interests involved previously in the history of the sport, it did not take long for Hughes to show that he was not a mere opponent and that his being a world champion should have been taken seriously. For the majority of the twelve round world championship bout, it was Hughes that dictated how the fight was fought.

Boxing out of the southpaw stance, the pure boxer Hughes used angles, timing, and discipline to manage distance to tactically pick his spots. Hughes was able to do this by taking advantage of openings Kambosos would leave to land short combinations, counterpunch, and evade Kambosos as he came forward. Although this may not have been the most entertaining of fights to watch for those who may have expected more action, for Boxing purists who understand the tactical aspects of the martial art, Hughes put forth a superb performance that should be appreciated because after all, the concept of the sport is to hit and not be hit. While it is difficult to completely avoid being hit over the duration of a fight, and Hughes did take his share of punches including suffering a deep gash as a result of an accidental clash of heads midway through the fight after being able to open a cut over the right eye in the fifth round, the dynamic of the fight never changed with Hughes dictating the combat and getting the better of the action.

At the conclusion of the twelve round world championship bout, this observer did not feel the fight was close as I felt Hughes won ten of the twelve rounds and had him winning 118-110 in points. As clear as this fight appeared to be in terms of scoring, I have covered combat sports long enough to know to never be surprised. One of the three official judges, Judge David Sutherland scored the fight even at six rounds a piece or 114-114 in points. While I obviously did not see things the same way, it was the scorecards of Judges Gerald Ritter and Josef Mason that I really disagreed with. Ritter, who is also a very respected referee in the sport and in particular officiates many bouts held in the state of Oklahoma, turned in a scorecard of 115-113 or seven rounds to five in favor of Kambosos. Mason however, turned in a scorecard of 117-111 or nine rounds to three for Kambosos making him the winner and new world champion via majority decision.

It is important for me to state as a proud Boxing lifer who has covered the sport for most of his life that I am used to seeing controversial decisions on every level the sport has to offer including Amateur, traditional Professional Boxing, and Professional Bareknuckle Boxing. I will go a step further when I say that out of all the Boxing cards/events I might cover in a given calendar year, there will be a healthy portion of bouts that I will feel could have gone the other way in terms of how a fight was scored. This is definitely not the most controversial decision I have ever seen, but I do feel the three judges who scored this fight got it wrong. 

In the interest of objectivity, it is also important to point out that all three of these judges have each judged hundreds of bouts on every level of the sport with judge David Sutherland being the most experienced of the three having judged over eight hundred bouts. As experienced as judges might be, all judges are human beings like the rest of us and not every judge will get it right 100% of the time. While it may be tempting for the Boxing fan to make accusations of corruption, an all too common occurrence seemingly after every significant fight regardless of either the outcome or any perceived credibility of such claims in the age of social media, it is possible that the three judges here simply had a bad night at the office. To put it simply, it happens.

Nevertheless, this was not the type of bounce back victory for the now two-time world champion George Kambosos and before he sets his sights on any other fight, he should do the right thing and give the former champion who proved his credibility, a rematch. It would also be a positive thing for the sport if the network and perhaps even the promoter gave the rematch the respect it deserves as the world championship fight it would be regardless of whatever their vested interests might be.

"And That's The Boxing Truth."

The Boxing Truth®️ is a registered trademark of Beau Denison All Rights Reserved.

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Can Fulton Slay "The Monster" Inoue?

One of the biggest fights of 2023 will take place on Tuesday, July 25th in Tokyo, Japan as undefeated unified WBO/WBC Jr. Featherweight world champion Stephen Fulton will defend his crown against undefeated former Undisputed Bantamweight champion of the world Naoya Inoue. The bout, which can be seen here in the United States on digital subscription sports streaming network ESPN+ not only brings together two of the top stars in Boxing's lower weight divisions, but also presents an interesting clash of styles.

Fulton, who will enter the bout unbeaten in twenty-one professional bouts is a slick boxer/puncher that has thus far has proven to be elusive and a difficult puzzle for opponents to solve. The unified world champion in the 122lb. Jr. Featherweight division likely has an eye towards further unification of the division towards the eventual goal of becoming an undisputed world champion. Fulton's opponent on July 25th is a fighter that has already accomplished that goal as a 118lb. Bantamweight. This observer is referring to Naoya Inoue, a fighter simply known as "The Monster."

In his last fight, Inoue successfully unified the Bantamweight division  by scoring an eleventh round knockout of IBF world champion Paul Butler in December of last year. Inoue now sets his sights on attempting to become a three-division world champion after previously holding world titles as a 115lb. Jr. Bantamweight and Bantamweight.

There are a few things of interest beyond the stylistic differences between these two fighters. First among them is the location where the bout will be taking place. The Ariake Arena in Tokyo, Japan. A site that will be hosting a Naoya Inoue fight for the second consecutive time as the venue also played host to Inoue's undisputed championship unification bout against Paul Butler last December. This in addition to Inoue's star status and ability to draw significant crowds in his native Japan, gives him a unique position to be in, in being able to essentially dictate where the fight would take place, despite now being a challenger. Second, despite the champion's ties to the Premier Boxing Champions (PBC) group of promoters and manager/advisor Al Haymon, Fulton is essentially being treated as a challenger in facing Inoue on his terms, in the challenger's home country, and also under circumstances where there is little to no involvement from the PBC in terms of a promotional standpoint, even going as far as who will be broadcasting the bout in the United States as ESPN has an exclusive agreement with Inoue's United States promoter Bob Arum and his promotional company Top Rank, Inc.

While this may be something that some will interpret as an indication of the current state of where things are with the PBC as Fulton is the latest fighter to fight outside of the PBC umbrella, it does nevertheless indicate that these are less than favorable circumstances for the champion in having to defend his crown in unfamiliar surroundings and being treated as though he were the challenger as opposed to a defending unified world champion. The business elements of the sport, which often do not favor fighters, aside, how can Fulton get the job done against "The Monster?"

It is important to note that Inoue is referred to as "The Monster" because of his reputation as a "Knockout Artist" and his ability to score sudden and often brutal knockouts having scored knockouts in twenty-one of his twenty-four career wins registering a career knockout percentage of nearly 88%. Inoue has the clear advantage in this aspect as Fulton has only scored knockouts in eight of his twenty-one career wins. Fulton does have the Boxing skills to not only make things difficult for Inoue, but perhaps more importantly, the ability to go into the middle and late rounds of a fight, which if he can manage to build a lead on the scorecards, could prove crucial as the fight progresses. The champion must be elusive from the outset, look to land short combinations and move before Inoue can get close.

Although Fulton certainly has the skillet to accomplish this, it is something that could prove to be easier said than done as Inoue is a fighter that comes forward, applies constant pressure, and has knockout intention with almost every punch he throws. Naoya Inoue does have knockout power in either hand, but the challenger will have to answer two questions in addition to whether he can get to and break Fulton down as he has done to many of his previous opponents. How will he respond to getting hit by a naturally bigger fighter, who is a natural Jr. Featherweight?

Perhaps the question that most knowledgeable Boxing fans are likely asking is whether Inoue's punching power, which has been devastating in lower weight classes will carry with the same impact now as a Jr. Featherweight. It is indeed true that fighters throughout the history of the sport have been able to move up and at times, down the weight scale without a significant negative impact to their punching power or negative effects physically by adding or reducing weight. For some fighters, particularly those who compete in the lightest weight divisions Boxing has to offer, it can become an issue both in regard to a fighter's punching power as well as their ability to take a punch. Inoue began his career as a 108lb. Jr. Flyweight in October 2012. Although it is something that remains to be seen, it is not out of the realm of possibility that now fourteen pounds up the scale from where he made his pro debut over the course of an eleven year career, that this could be a fight that at the very least, might serve as an indicator as to whether Naoya Inoue has reached the ceiling as to how far he can go up in weight and be at his competitive best.

No matter what happens when Fulton defends his world championship against Inoue, the slightly wrinkle involving the business elements of the sport aside, this fight should serve as an example of what can happen when Boxing is treated with the respect it deserves. Two undefeated fighters, one a former two-division world champion, just coming off becoming an undisputed world champion in his previous division going against an undefeated unified world champion. It is a high stakes gamble for both fighters, but one that will benefit the sport in the long-term as it will show what can happen when the politics that be in Boxing does not get in the way of fights like this being made and fighters are allowed to do what they do best. Fight.

"And That's The Boxing Truth."

Fulton vs. Inoue takes place on Tuesday, July 25th at the Ariake Arena in Tokyo, Japan. The fight can be seen in the United States on digital subscription sports streaming network ESPN+ beginning at 4:30AM ET/1:30AM PT and will be available for on-demand viewing shortly after the event concludes. ESPN+ is available through the ESPN app on mobile, tablet, and connected streaming devices/Smart TVs.

For more information about ESPN+ including schedules, list of compatible streaming devices, platforms, Smart TVs, and to subscribe please visit: www.ESPNPlus.com. 

*Card and start time subject to change.*

*Check your local listings internationally.*

The Boxing Truth® is a registered trademark of Beau Denison All Rights Reserved.

Follow Beau Denison on Twitter: www.twitter.com/Beau_Denison 

Can Berlanga Convince The Boxing World He's Ready For Alvarez?

The main goal of just about every fighter that competes in and around the 168lb. Super-Middleweight division is to secure a fight with Saul "Canelo" Alvarez. Not only is Alvarez one of the superstars in the sport of Boxing, which obviously means whomever he fights is most likely assured a career high payday, but in regard to the Super-Middleweight division, he remains the undisputed champion of the world. As such whenever a fight occurs in the division that does not directly involve Alvarez, the obvious question that surrounds it is whether those participating in a fight can make a convincing argument as being a potential opponent for him either in the near future or perhaps further down the road.

Undefeated Super-Middleweight contender Edgar Berlanga is one fighter that is trying to make that argument. Unbeaten in twenty professional fights with sixteen knockouts, Berlanga has quickly developed not only a fan following, but also buzz due to his punching power and ability to score knockouts almost as quickly as a fight begins, having scored all sixteen of his knockouts in the first round. Naturally, as a fighter moves up the ladder of contention, the level of opposition theoretically is supposed to get tougher for young prospects turned would be contenders.

While Berlanga had successfully worked his way to being the North American Boxing Organization (NABO), champion in the Super-Middleweight division, the streak of knockouts which began his career would ultimately come to an end in April 2021 when he scored an eight round unanimous decision over Demond Nicholson. This would begin a different streak as in his last four fights, Berlanga has been forced to go the distance.

Following his last outing in June of last year, where he scored a ten round unanimous decision over Alexis Angulo in his first fight as a main event attraction, which was broadcast on ESPN  and it's streaming network ESPN+ from Madison Square Garden's Theater in Berlanga 's home of New York, the fighter came to a  mutual agreement with his promoter Bob Arum to part ways. It is not uncommon for fighters to try and break away from promoters who help develop them as they try to progress for a hoped for shot at a world championship. Usually, such splits between fighter and promoter usually come as a result of the promoter's failure to secure a fight that would either move the fighter closer or directly to the goal of challenging for a world championship.

In essence, that appears to be what led to the split between Berlanga and Arum as the promoter described the split as a difference in opinion as to the direction of Berlanga 's career. Now one year removed from his last fight Berlanga, who is rated in the top ten in both the World Boxing Organization (WBO) per his holding the affiliated NABO and the World Boxing Council (WBC) in the Super-Middleweight division, prepares to return the the ring on Saturday, June 24th at The Theater in Madison Square Garden as he faces former world title challenger Jason Quigley in a scheduled twelve round bout that can be seen globally on digital subscription sports streaming network DAZN. 

This fight not only represents Berlanga 's debut on a new network after fighting the majority of his career up to this point competing on ESPN/ESPN+, but more specifically and perhaps importantly, this will be his first fight under new promoter Eddie Hearn of Matchroom Boxing. What makes that significant is for the last several years, Hearn has promoted and developed what has so far been a successful relationship with Saul "Canelo" Alvarez. Berlanga 's decision to sign with Hearn should be viewed as the obvious path for him to try to get a shot at Alvarez.

In Jason Quigley, Berlanga will face a fighter who has challenged for a world title for the first time in his career in a fight that is one further step up. There are two questions that come to this observer's mind as this fight approaches.

Number one, what kind of Berlanga will we see in this fight? As some may recall, despite getting the victory over Alexis Angulo in his last fight, he was criticized for his performance with some fans even stating that they felt Angulo won the fight. Whether his performance was in part affected by nerves in main eventing a Boxing card for the first time and doing so in Madison Square Garden, and/or what turned out to be a pending split with his then promoter Bob Arum and his promotional company Top Rank Inc., is something that only Berlanga can answer for himself. At this stage of his career after turning professional in 2016, Berlanga should know that he is at least in theory approaching competing at the top level of the sport and therefore, should expect the competition level to increase. The second question that surrounds this fight is whether or not Jason Quigley will be able to provide resistance and be able to test Berlanga?

Despite a respectable record of 20-2, with 14 Knockouts coming into this fight and being a former North American Boxing Federation (NABF) as a 160lb. Middleweight, Quigley is most known for having been knocked out by then WBO Middleweight world champion Demetrius Andrade in two rounds in November 2021. While Quigley seemed to be caught cold by the highly skilled and dangerous Andrade before he could have an opportunity to get into a rhythm, perhaps what some might see as a possible red flag is that Quigley has been stopped in both of his career losses. The loss to Andrade led to a near two year layoff for Quigley before getting back to the ring in April of this year in scoring a ten round unanimous decision over veteran Garbor Gorbics in what was his Super-Middleweight debut.

Quigley can rely on his experience or at least try to in this fight against Berlanga, but zt thirty-two there might be some who question what he might have left as perhaps some are questioning whether the twenty-six year old Berlanga is ready to potentially challenge for a world title or at least face another top contender should he win this fight. Perhaps some might take it a step further by saying that the difference in opinion as to the direction of his career, which led to his split with Bob Arum might have been rooted in Arum possibly feeling that Berlanga needs more time to develop rather than trying to get into position to challenge Alvarez in the near future.

Whatever the case might be, Berlanga knows that Quigley has been caught cold before and it would not surprise me, despite going the distance in his previous four fights, to see him try to jump on Quigley early and attempt to end the fight quickly. If that is indeed the case, Quigley's main objective at least for the first couple of rounds should be to try and weather the storm of Berlanga's punching power and try to gradually work his way into the fight as it progresses. Quigley must however, try to be as warmed up and ready to go as possible because he will likely be pressured from the outset and Berlanga is a fighter that can hurt you with either hand. If Quigley is not ready for the pressure and attack that Berlanga will likely apply, this could indeed be a short evening.

There were some fans particularly on social media that have been critical of Berlanga and Eddie Hearn for the selection of Quigley as the opponent for this fight. Such criticism is likely based on what happened to Quigley against Andrade. Sometimes however, especially in the present time we are all living in, no matter what a fighter and promoter might do, the fan can be fickle and hard to please. Regardless of what happens when Berlanga and Quigley square off in the ring, the fan regardless of what their level of knowledge of the sport and the development of a possible future world title challenger might be, fights like this are necessary for a fighter's continued progression and if Edgar Berlanga gets through Jason Quigley and does so impressively, his next fight will likely be against a top contender, if not what would likely be considered a long shot at least at this point to get a shot at Alvarez. It is up to Edgar Berlanga to make the best argument he can that he is indeed ready for that challenge. Whether he can do that in this fight might be debatable, but nevertheless, remains to be seen.

"And That's The Boxing Truth." 

Berlanga vs. Quigley takes place on Saturday, June 24th at The Theater in Madison Square Garden in New York City, NY. The card can be seen globally on digital subscription sports streaming network DAZN beginning at 5:45PM ET/2:45PM PT with Before The Bell featuring preliminary bouts. This will be followed by the main card beginning at 8PM ET/5PM PT. (U.S. Times Only.)

For more information about DAZN including schedules, list of compatible streaming devices, platforms, Smart TVs, availability around the world, local start times in your area, and to subscribe please visit: www.DAZN.com. 

(*Card and start times subject to change.*)

The Boxing Truth®️ is a registered trademark of Beau Denison All Rights Reserved.

Follow Beau Denison on Twitter: www.twitter.com/Beau_Denison 

Jason Moloney Hits Number 1 In The WBC & WBO, Eyes Butler Clash, Willing To Fight On The Moon

Press Release: July 1,2022 By Team Moloney –  Australian Mayhem, Jason Moloney has landed himself at number 1 in the latest World Boxing Council & World Boxing Organizations ratings, with the hopes of a world title shot being imminent.  

Credit:Mikey Williams Top Rank Boxing 

In recent times, a former foe of Moloney, the pound-for-pound star Naoya Inoue put on a masterclass performance against the legendary Filipino Nonito Donaire, unifying the WBA, IBF, and WBC world titles. What is next for Inoue remains to be seen, however, Moloney doesn't want to hang around for the world title, as he gave his assessment on his future prospects. 

The all-action Aussie said, "I've been in with Naoya Inoue, he really is a pound-for-pound superstar. Not many people will get near him, even when he moves up in weight. I can't see anyone beating him right now.

"I am delighted to be ranked at number one in the WBC & WBO and thank you to my team. Tony Tolj, Top Rank, and of course a massive thank you to presidents Mr. Sulaiman of the WBC along with Mr "Paco" Varcarcel for ranking me as their number 1 bantamweight. It's a great honor to be ranked number 1 by the WBC & WBO, I'm very excited for what that holds for my future.

"I'm just thinking out loud in saying, it is common for a sanctioning body to create another world champion when there is a unified champion who is stepping into those mega fights. If that was the case I would love to fight for the world title next, but I'll leave it to my team to make the right moves for me."

Moloney also sits at the number position in the WBO ratings, with England's Paul Butler holding the WBO world title. Moloney discussed a possible showdown with Butler.

He said, "I'd love the Paul Butler fight. I respect Paul he's a very good fighter, but I win that fight every day of the week and the boxing world knows that. If that fight can be made that's great. I wouldn't stand in the way of a four-belt unification, of course, I respect the sport, but if Inoue-Butler can't be made I'll happily fight Butler next.

"I've shown I'll travel to fight anybody, I fought Emmanuel Rodriguez in Orlando, I fought Inoue in Vegas, it doesn't bother me, a ring is a ring. If Butler's team can facilitate the fight and don't choose to fight Inoue name the place I'll be there. If Top Rank facilitates it I'll fight on the moon if Bob Arum tells me to, I will be Australias next world champion."

Material Courtesy of: Team Moloney /Photo Courtesy of: Mikey Williams Top Rank Boxing Used with permission.

The Boxing Truth® is a registered trademark of Beau Denison All Rights Reserved.

Jason Moloney vs Aston Palicte Acts As Chief Support To Kambosos-Haney In Melbourne, Australia

 

Press Release: May 27, 2022 By Team Moloney – Mayhem comes home, as Jason Moloney gets ready for the biggest stage of his career, as he defends his WBC silver and competes for the WBO international bantamweight strap against highly touted Aston Palicte.

Credit: Mikey Williams/Top Rank Boxing

 

Palicte has been on the world stage before, having controversially drawn with a great of the little big men, Donny Nietes back in 2018 at the Inglewood Forum in Los Angeles. The Filipino standout has since challenged another monster of the lower-weight classes, Kazuto Ioka for the Japanese warrior's world title.

 

Moloney weighed in on his highly-rated opponent on June 5 in his native Australia. 'Mayhem' said, "I'm really excited for this fight. Thank you to Top Rank, DiBella Entertainment, and my manager Tony Tolj for putting it together and getting me a great opportunity against a world-class fighter.

 

"Palicte is well known to anybody in the lower weight classes, he's exciting, he comes to win and he's handled himself with the best in the business. This is a real test against a top fighter and I have to come through this and look good in order to push for another world title shot, and I believe this fight is the quality of a world title fight.

 

"I'm not looking past Palicte, but he's a far better opponent than who Paul Butler boxed for his world title. Paul Butler won't want to fight me after this performance, we're going to have to force that fight to happen. I have the team that makes things happen and we will make that fight happen eventually unless he vacates." 

 

Moloney acts as chief support for the undisputed world lightweight title clash between George Kambosos Jr and Devin Haney. The all-action Aussie discussed featuring on the high profile showdown down under. 

 

The world-ranked bantamweight said, "Australia has been deserving of events of this size for years, and I'm delighted to be involved with such a massive event. It's a global event, and I can't wait to show my skills on a platform that is going to be watched worldwide, it's a massive opportunity. 

 

"The main event is a great fight, and it represents what boxing needs more, unified/undisputed champions. It really is the best fighting the best. I've fought the best at my weight class in Naoya Inoue, so have all the respect in the world for how good you have to be a unified world champion. It's elite-level competition that you can't miss if you're a boxing fan.

 

"I'm also sharing this card with my brother. We've shared cards before but this one is special, and I'm expecting two career-best Moloney performances." 

 

Material Courtesy of: Team Moloney/Photo Courtesy of: Mikey Williams/Top Rank Boxing Used with permission.

 

The Boxing Truth® is a registered trademark of Beau Denison All Rights Reserved.

AUTOGRAPH AND TOP RANK BOXING PARTNER ON EXCLUSIVE NFT COLLECTION

 Press Release: By Top Rank Boxing – Under multi-year deal, Autograph and Top Rank will pair digital collectibles with unparalleled experience.

Credit: Top Rank Boxing

 LOS ANGELES, CA, New York, NY – April 11, 2022 – Boxing promotional powerhouse Top Rank, Inc. and Autograph, the leading NFT platform co-founded by Tom Brady that is revolutionizing the Web3 space, today announced an exclusive, multi-year deal to create a one-of-a-kind line of NFTs. 

 

 Under the agreement, Autograph will utilize Top Rank’s unrivaled library of fights to offer fans and collectors the ability to purchase premium digital collectibles tied to their favorite fighters, historic matchups and some of the most unforgettable events in boxing history. The first products of the collaboration will be released to the public on Wednesday, April 13 via fiat auction on the DraftKings Marketplace. Additional drops will be announced over the coming months.

“Our community members are connoisseurs of the sports world, and consistently look to Autograph for partnerships that allow them to experience their favorite athletes and brands,” said Dillon Rosenblatt, co-founder and CEO of Autograph. “Top Rank Boxing is an incredible platform, and we’re thrilled to work alongside their team to create something exceptional for the boxing world and its fans.”

 

“We’re excited to partner with the industry-leader in Autograph to give fight fans and collectors premium digital collectibles that will bring them closer to sport they have loved for decades,” said Top Rank President Todd duBoef. “This collaboration illustrates our commitment to utilizing emerging technologies to reach new audiences and build digital bridges with fans around the world.”

 

Top Rank’s partnership with Autograph further expands the brand’s ability to engage with boxing fans and attract a new generation of fan. Known for their legendary collaborations with iconic names in sports, entertainment, and culture, Autograph remains at the forefront of what it means to foster communities within the virtual world.

 

More information on the partnership, collection, and more can be found HERE.

 

 

 

About Autograph

 

Autograph is an NFT platform that brings together the most iconic brands and legendary names in sports, entertainment and culture to create unique digital collections and experiences for users around the world. Notable Board of Director members include Sam Bankman-Fried, Abel Tesfaye aka The Weeknd, Peter Mattoon and Michael Meldman. Co-founded by Tom Brady and headquartered in Los Angeles, Autograph is ushering in a new era of collecting through a streamlined and inclusive process, authentic and creative products, and exclusive partnerships. Members of the star studded Advisory Board have dropped their first collection that all sold out in record time with drops from Wayne Gretzky, Derek Jeter, Naomi Osaka, Simone Biles, Tony Hawk, Tiger Woods and more.

 

 

 

About Top Rank

Innovation has been the standard at Top Rank since it was established in 1973 by Hall of Fame promoter Bob Arum. The boxing industry’s leading promotional company, Top Rank has shaped, developed, and promoted the careers of top international pay-per-view superstars and Hall of Famers, including Muhammad Ali, Marvelous Marvin Hagler, Thomas Hearns, Roberto Duran, George Foreman, Sugar Ray Leonard, Oscar De La Hoya, Miguel Cotto, Manny Pacquiao, Floyd Mayweather Jr., Erik Morales, Timothy Bradley, Vasiliy Lomachenko and Tyson Fury.

 

Known for creating strategic collaborations between athletes, sponsors, and television networks, Top Rank has been an architect of boxing’s global growth by staging high-profile events in landmark settings around the world, including Madison Square Garden, MGM Grand Garden Arena, Wembley Arena, Yankee Stadium, Radio City Music Hall, and AT&T Stadium. Top Rank has also been the leader within the boxing industry in creating unforgettable in-arena experiences for fans and embracing 21st century technological advancements to distribute world-class fights and shoulder programming across a variety of platforms.

 

 

 

Material and Photo Courtesy of: Top Rank Boxing Used with permission.

 

For more information about Top Rank Inc. please visit: www.TopRank.com.

 

The Boxing Truth® is a registered trademark of Beau Denison All Rights Reserved. 

Smith-Geffrard Weights From Verona, NY

 The official weigh-in for Saturday’s WBO World Light-Heavyweight championship fight between champion Joe Smith Jr. and Steve Geffrard took place earlier today in Verona, NY. Geffrard steps into what will be his first attempt at a world championship on more than a week’s notice following original opponent Callum Johnson being forced to withdraw from challenging Smith due to contracting the COVID-19 virus. Weights for the entire card, which can be seen here in the United States on digital subscription sports streaming network ESPN+ is as follows.

 

Main Event: WBO Light-Heavyweight world championship – 12Rds.

 

Joe Smith Jr. (Champion) 174 1/2lbs. vs. Steve Geffrard (Challenger) 173 1/2lbs.

 

Featherweight – 10Rds.

 

Abraham Nova 126 3/4lbs. vs. William Encarnacion 127lbs.

 

Jr. Welterweight – 6Rds.

 

Omar Rosario 139 1/2lbs. vs. Raekwon Butler 138 1/2lbs.

 

Middleweight – 6Rds.

 

Troy Isley 156 1/2lbs. vs. Harry Cubano 156 1/2lbs.

 

Welterweight – 6Rds.

 

Jahi Tucker 146 3/4lbs. vs. Akeem Black 145 3/4lbs.

 

Cruiserweight – 6Rds.

 

Lyubomyr Pinchuk 194 1/2lbs. vs. Jose Flores 197 1/2lbs.

 

Smith vs. Geffrard takes place tomorrow night (Saturday, January 15^th) at Turning Stone Resort and Casino in Verona, NY. The entire card can be seen on digital subscription sports streaming network ESPN+ beginning at 7:40PM ET/4:40PM PT. The main portion of the card will be simulcast on the ESPN cable/satellite network beginning at 10PM ET/7PM PT.

 

For more information about ESPN+ including schedules, list of compatible streaming devices/platforms/Smart TVs, and to subscribe please visit: www.ESPNPlus.com. Check your local listings internationally.

 

The Boxing Truth® is a registered trademark of Beau Denison All Rights Reserved.

 

Follow Beau Denison on Twitter: www.twitter.com/Beau_Denison