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Press Release: July 15, 2026 By BKB Bareknuckle Boxing - LOS ANGELES, CALIFORNIA (July 15, 2026) – Veteran global sports executive Loren Mack has joined BKB: Bare Knuckle Boxing, the world’s largest bare-knuckle boxing organization, as Chief Marketing Officer and Executive Vice President of Strategy, further strengthening the organization’s executive leadership team as it continues its rapid global expansion.
As Chief Marketing Officer and Executive Vice President of Strategy, Mack will oversee BKB global brand strategy, audience and content growth, broadcast and streaming marketing, live event demand generation, and the marketing strategy supporting the organization’s sponsorship and partnership portfolio. As a member of the senior leadership team, he will help shape BKB’s enterprise and corporate strategy while playing a key role in driving the organization’s long-term growth and value
Mack brings more than two decades of executive leadership experience helping build some of the world’s leading combat sports brands. Most recently serving as Senior Vice President of Corporate Communications for the Professional Fighters League (PFL), he played an integral role in the organization’s international expansion through strategic leadership across marketing, brand development, investor relations, commercial partnerships, media rights, and business strategy. Prior to the PFL, Mack held executive leadership positions with ONE Championship, and began his career with the UFC during one of the company’s most transformative periods. Throughout his career, he has led global initiatives spanning marketing, media, athlete development, sponsorship activation, business development, and international expansion across North America, Asia, Europe, the Middle East, Africa, and Latin America, helping grow global sports properties, expand media distribution, strengthen commercial partnerships, and support hundreds of millions of dollars in investment capital.
“BKB has achieved extraordinary growth over the past several years, and we’re assembling an executive team capable of taking the organization to the next level. Loren brings a rare combination of strategic vision, marketing expertise, commercial leadership, and deep industry relationships developed over more than two decades in sports,” said David Tetreault, Chief Executive Officer of BKB. “His experience building global brands and driving business growth will be invaluable as we continue expanding our audience, strengthening our partnerships, and continue to bring BKB to millions of fans around the world.”
“I’ve been fortunate to be part of some incredible organizations throughout my career, but I truly believe this represents the biggest opportunity in combat sports today,” said Mack. “BKB has incredible momentum and has established itself as the largest and most-watched bare knuckle boxing organization in the world. I’m excited to help continue to elevate the brand, expand its global footprint, develop new business opportunities, and introduce BKB to millions of new fans around the world.”
Founded in 2015 by visionary entrepreneur Mike Vazquez and former professional fighter Dhafir “Dada 5000” Harris, BKB has transformed bare-knuckle boxing into a fully regulated, globally broadcast sports property and established itself as the world’s largest bare-knuckle boxing organization.
Mack’s appointment represents the latest addition to the accomplished executive leadership team assembled by Vazquez as BKB enters its next phase of global growth.
About BKB: Bare Knuckle Boxing
BKB: Bare Knuckle Boxing is a global combat sports property staging premium live events across the United States, the United Kingdom, and internationally. Built on raw, authentic competition, BKB delivers world championship bare knuckle boxing to fans through a growing slate of live events and broadcast partnerships, including distribution via VICE TV, talkSPORT, and Telemundo.
Material and Photo Courtesy of: BKB Bareknuckle Boxing Used with permission.
The Boxing Truth® is a registered trademark of Beau Denison All Rights Reserved.
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