Press Release: By DAZN – The launch is part of DAZN Group’s strategy to offer fans richer and more diverse ways to engage with the sports they love
New Ryan Garcia NFT drop ahead of 16 July fight
LONDON, 11 July 2022
Group, the leading global sports entertainment company, has today announced the
launch of a boxing-focused non-fungible token (NFT) global marketplace - DAZNBOXING.io. This new offering is part of DAZN’s
evolution into a 360° entertainment ecosystem where fans
can engage with their favourite sports in many different ways - a daily
The first collection
includes NFTs featuring exciting moments from 2021 DAZN fights, including
Parker vs. Chisora, Estrada vs. Chocolatito, Cameron vs. McGee, Haney vs. Diaz,
Lopez vs. Kambosos, and more. They are sold in a mystery pack of three.
These DAZN BOXING NFTs -
available for purchase with both crypto and traditional currencies – come in a
variety of short video clips and still images, with rarities scattered
throughout the mystery packs. For a limited time only, any buyer purchasing a
pack between 11 July and 15 July will receive a limited edition
Ryan Garcia NFT for free as well as qualify to win exclusive Garcia merch.
The week-long promotion
comes just ahead of 16 July, when the boxing superstar takes on
two-time world champion Javier Fortuna in a fight that will exclusively
broadcast live worldwide on DAZN.
Shay Segev, CEO, DAZN
Group said: “DAZN is sport. We continue to diversify our platform, taking the
fan experience to another level and becoming the world’s single digital
destination for sports fans. NFTs are part of that story.”
Ian Turnbull, DAZN EVP
New Revenues, said: “This gives boxing fans the ability to purchase an
affordable piece of digital memorabilia from their favourite sport, and allows
them to have a deeper, more interactive and enriching experience with DAZN.”
boxing fans even closer to their favourite sport by enabling them to own
digital moments from boxing’s history and engage with a like-minded community.
Launching DAZNBOXING.io is part of DAZN
Group’s growth strategy to offer fans a range of richer and more engaging
sports entertainment content to enjoy alongside live sports streaming. The
DAZNBOXING.io website will feature a secondary marketplace in the near future.
The announcement follows
the launch of DAZN MOMENTS, DAZN Group’s sports-dedicated NFT marketplace in
Japan. DAZN MOMENTS features a limited-edition NFT collection in partnership
with Meiji Yasuda Seimei J.League. The collection features official match footage
and the best sporting moments from the 2021-2022 seasons of J.League, Japan’s
premier football league.
DAZN has also this week
soft launched an ecommerce offering for the first time in DACH, in conjunction
with online retail experts EMP. The store (https://www.emp.de/dazn/) includes
branded DAZN merchandise, as well as fan gear.
Material Courtesy of: DAZN Used with permission.
For more information about DAZN including schedules, list of compatible
streaming devices, platforms, Smart TVs, availability around the world, local
start times in your area, and to subscribe please visit: www.DAZN.com.
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